AWS Discipline Expertise (AFX) empowers Amazon Internet Companies (AWS) gross sales groups with generative AI options constructed on Amazon Bedrock, enhancing how AWS sellers and prospects work together. The AFX crew makes use of AI to automate duties and supply clever insights and proposals, streamlining workflows for each customer-facing roles and inside assist features. Their method emphasizes operational effectivity and sensible enhancements to each day processes.
Final yr, AFX launched Account Summaries as the primary in a forthcoming lineup of instruments designed to assist and streamline gross sales workflows. By integrating structured and unstructured information—from gross sales collateral and buyer engagements to exterior insights and machine studying (ML) outputs—the instrument delivers summarized insights that provide a complete view of buyer accounts. These summaries present concise overviews and well timed updates, enabling groups to make knowledgeable selections throughout buyer interactions.
The next screenshot reveals an instance of Account Abstract for a buyer account, together with an govt abstract, firm overview, and up to date account adjustments.
Migration to the Amazon Nova Mild basis mannequin
Initially, AFX chosen a variety of fashions out there on Amazon Bedrock, every chosen for its particular capabilities tailor-made to the varied necessities of varied abstract sections. This was finished to optimize accuracy, response time, and value effectivity. Nevertheless, following the introduction of state-of-the-art Amazon Nova basis fashions in December 2024, the AFX crew consolidated all its generative AI workload onto the Nova Lite mannequin to capitalize on its industry-leading worth efficiency and optimized latency.
Since transferring to the Nova Lite mannequin, the AFX crew has achieved a exceptional 90% discount in inference prices. This has empowered them to scale operations and ship higher enterprise worth that straight helps their mission of making environment friendly, high-performing gross sales processes.
As a result of Account Summaries are sometimes utilized by sellers throughout on-the-go buyer engagements, response pace is crucial for sustaining vendor effectivity. The Nova Lite mannequin’s ultra-low latency helps be certain that sellers obtain quick, dependable responses, with out compromising on the standard of the insights.
The AFX crew additionally highlighted the seamless migration expertise, noting that their present prompting, reasoning, and analysis standards transferred easily for the Amazon Nova Lite mannequin with out requiring important modifications. The mixture of tailor-made immediate controls and licensed reference content material creates a bounded response framework, minimizing hallucinations parts and inaccuracies.
General impression
Since utilizing the Nova Lite mannequin, over 15,600 summaries have been generated by 3,600 sellers—with 1,500 of these sellers producing greater than 4 summaries every. Impressively, the generative AI Account Summaries have achieved a 72% favorability charge, underscoring robust vendor confidence and widespread approval.
AWS sellers report saving a median of 35 minutes per abstract, a profit that considerably boosts productiveness and allocates extra time for buyer engagements. Moreover, about one-third of surveyed sellers famous that the summaries positively influenced their buyer interactions, and people utilizing generative AI Account Summaries skilled a 4.9% enhance within the worth of alternatives created.
A member of the AFX crew defined, “The Amazon Nova Lite mannequin has considerably lowered our prices with out compromising efficiency. It allowed us to get quick, dependable account summaries, making buyer interplay extra productive and impactful.”
Conclusion
The AFX crew’s product migration to the Nova Lite mannequin has delivered tangible enterprise worth by enhancing gross sales workflows. By migrating to the Amazon Nova Lite mannequin, the crew has not solely achieved important value financial savings and lowered latency, however has additionally empowered sellers with a number one clever and dependable resolution. This course of has translated into real-world advantages—saving time, simplifying analysis, and bolstering buyer engagement—laying a strong basis for ongoing enterprise objectives and sustained success.
Get began with Amazon Nova on the Amazon Bedrock console. Be taught extra on the Amazon Nova product web page.
In regards to the Authors
Anuj Jauhari is a Senior Product Advertising and marketing Supervisor at Amazon Internet Companies, the place he helps prospects notice worth from improvements in generative AI.
Ashwin Nadagoudar is a Software program Improvement Supervisor at Amazon Internet Companies, main go-to-market (GTM) methods and consumer journey initiatives with generative AI.
Sonciary Perez is a Principal Product Supervisor at Amazon Internet Companies, supporting the transformation of AWS Gross sales by AI-powered options that drive vendor productiveness and speed up income progress.
