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    Home»Uncategorized»I Don’t Negotiate on Tradition! CEO of iFood on How you can Lead with Grit and Progress
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    I Don’t Negotiate on Tradition! CEO of iFood on How you can Lead with Grit and Progress

    Charlotte LiBy Charlotte LiMay 21, 2025No Comments7 Mins Read
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    I Don’t Negotiate on Tradition! CEO of iFood on How you can Lead with Grit and Progress
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    http://site visitors.libsyn.com/futureofworkpodcast/Audio_45min_-_Diego_Barreto_-_WITH_ADS.mp3

    Be part of 40,000 different subscribers who get Nice Management delivered on to their inbox every week. You’ll get entry to my greatest pondering and newest content material. Enroll as we speak.

    …

    Should you’re a Chief Human Sources or Chief Individuals Officer, then you may request to hitch a model new neighborhood I put collectively referred to as Future Of Work Leaders which focuses on the way forward for work and worker expertise. Be part of leaders from Tractor Provide, Johnson & Johnson, Lego, Dow, Northrop Grumman and lots of others. We come collectively just about every month and annually in-person to deal with massive themes that transcend conventional HR.

    In as we speak’s fast-paced, ever-changing enterprise world, leaders are consistently being examined. Whether or not it’s navigating the turbulence of a world pandemic or scaling a enterprise to unicorn standing, the calls for of management are extra complicated than ever. For Diego Barreto, CEO of iFood, these challenges aren’t simply hurdles to beat—they’re alternatives to bolster the values that make an organization thrive. In a panorama the place disruption is fixed, Diego has one easy rule: by no means negotiate on tradition. In his journey main iFood, Diego has centered on creating an organization the place grit, development, and unshakeable values are the foundations of success.

    This method turns into much more important throughout occasions of fast development and uncertainty. The pandemic compelled many organizations, together with iFood, to pivot rapidly—balancing worker well-being with the necessity for top efficiency. However Diego’s skill to maintain his staff aligned, centered, and motivated regardless of the chaos speaks volumes about his management methods. From mobilizing groups to embedding innovation into the corporate’s DNA, Diego’s strategies provide key insights into what it takes to steer with resilience and readability.

    Hearken to the episode right here on Apple Podcast & depart a overview!

    Management in Motion: Key Insights from the Podcast

    Within the podcast episode, Diego dives deep into a number of important management themes, each offering a blueprint for managing an organization by way of development and disruption. First, he talks in regards to the significance of mobilizing folks. As a CEO, your major position is to make sure everybody in your organization is aligned with the mission and imaginative and prescient. Efficient communication is the inspiration for that, and it’s not nearly speaking—it’s about ensuring that everybody understands and is motivated by the corporate’s route. Diego emphasizes that clear, repetitive messaging paired with easy, visible symbols can create a unified staff able to deal with any problem.

    Subsequent, we discover iFood’s non-negotiable tradition. Diego believes that sturdy, unwavering values are the important thing to success. At iFood, they foster an entrepreneurial mindset, worth radical candor, and all the time dream massive. These aren’t simply buzzwords; they’re the inspiration of how iFood operates. Through the pandemic, when many firms shifted in the direction of flexibility and luxury, iFood remained steadfast in reinforcing a tradition of grit and excessive efficiency. And this wasn’t accidentally. Diego explains how they applied six-month cultural sprints—centered initiatives designed to instill particular behaviors like resilience and innovation. These sprints assist the corporate adapt rapidly to altering circumstances whereas sustaining the core values that outline iFood’s id.

    …

    Management is evolving quickly—are you maintaining? Every year, I have interaction with and analyze the insights of main executives from firms like Microsoft, IBM, and Virgin Group, uncovering the methods that drive their success. This unique PDF distills the highest 5 management hacks utilized by these world-renowned leaders. Uncover what units these leaders aside and how one can apply their breakthrough ways to raise your management in 2024 and past.

    Some of the intriguing elements of the episode is Diego’s rationalization of the “pendulum impact” in management. In any enterprise, the pendulum swings between completely different priorities, and efficient leaders want to pay attention to when to shift their focus. Through the pandemic, iFood swung in the direction of worker consolation, providing flexibility and assist. Nonetheless, because the enterprise panorama modified post-pandemic, the pendulum swung again to grit and efficiency. For Diego, the flexibility to adapt with out shedding sight of the corporate’s cultural pillars is what defines profitable management.

    Diego Barreto’s Actionable Management Methods

    So how can leaders put these insights into motion? Diego doesn’t simply provide concept—he supplies concrete methods that any chief can implement of their group. First, deal with mobilizing your staff. Diego stresses the significance of straightforward, repeated communication. In his expertise, overloading staff with info can result in confusion and disengagement. As an alternative, deal with just a few core messages, and use symbols or visuals to bolster them. Whether or not it’s by way of common staff conferences or company-wide initiatives, be certain that your staff is continually aligned with the corporate’s objectives.

    Subsequent, create and shield a powerful firm tradition. Diego’s method to a non-negotiable tradition might sound inflexible, however it’s what retains iFood thriving in a aggressive setting. By defining and reinforcing key values—like entrepreneurship, candor, and large pondering—you create a framework for workers to function inside. This tradition acts as a guidepost, making certain that everybody is aware of what’s anticipated, no matter exterior disruptions.

    Hearken to the episode right here on Apple Podcast & depart a overview!

    The third technique Diego presents is embracing cultural sprints. Each six months, iFood focuses on key behaviors, ensuring that they’re ingrained into the corporate’s operations. This cycle permits them to adapt rapidly, whether or not it’s growing innovation or fostering resilience. Diego’s technique of breaking down cultural development into sprints ensures that the corporate is all the time evolving whereas staying true to its roots.

    Lastly, concentrate on the pendulum impact. Management just isn’t static—it requires flexibility and consciousness of when to shift gears. Diego’s success with iFood is partly as a consequence of his skill to acknowledge when the corporate must lean extra in the direction of worker consolation or, conversely, when it’s time to emphasise efficiency and grit. Leaders should be adaptable, understanding that completely different conditions require completely different responses, however they need to all the time stay grounded of their core values.

    Why These Methods Matter

    Diego’s management fashion isn’t nearly preserving an organization afloat—it’s about thriving within the face of uncertainty and utilizing challenges as alternatives to develop stronger. Whether or not you’re main a small staff or a billion-dollar firm, the teachings from Diego’s expertise are invaluable. By specializing in mobilization, tradition, adaptability, and development, leaders can navigate disruption with confidence.

    Should you’re able to dive deeper into Diego’s management methods and listen to extra about how iFood has maintained its unicorn standing by way of grit and development, you’ll want to take a look at the complete podcast episode. These actionable insights are just the start—there’s a lot extra to study from Diego’s journey as CEO.

    Hearken to the episode right here on Apple Podcast & depart a overview!

    🎧 Watch on YouTube

    

    …

    Management is evolving quickly—are you maintaining? Every year, I have interaction with and analyze the insights of main executives from firms like Microsoft, IBM, and Virgin Group, uncovering the methods that drive their success. This unique PDF distills the highest 5 management hacks utilized by these world-renowned leaders. Uncover what units these leaders aside and how one can apply their breakthrough ways to raise your management in 2024 and past.

     

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    Charlotte Li
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