Victoria’s Secret web site was down because of a ‘safety incident’ impacting on-line and a few in-store companies. Get the newest on the lingerie big’s efforts to revive operations and what prospects must know.
Lingerie big Victoria’s Secret shut down its US web site and a few in-store companies for 3 days because of an unspecified safety incident. Clients making an attempt to entry the Victoria’s Secret web site have been met with a message explaining the service disruption.
“Valued buyer, we recognized and are taking steps to deal with a safety incident. We have now taken down our web site and a few in-store companies as a precaution. Our workforce is working across the clock to totally restore operations. We respect your persistence throughout this course of.”
Impression and Timeline
The corporate introduced the measure on Thursday, Could 29, 2025, stating it was a precaution and that their workforce is “working across the clock to totally restore operations.”
Whereas the corporate has not offered a selected timeline for when companies might be absolutely restored, a FAQ web page suggests the problem could have begun on or after Monday, Could 26.
Some prospects on on-line boards like Reddit reported experiencing issues as early as Sunday night time. The corporate additionally confirmed that it’s working to fulfil orders positioned earlier than Monday. Though on-line operations are affected, bodily Victoria’s Secret and PINK model shops stay open.
Nevertheless, some in-store companies, like processing on-line returns, have been unavailable, as have been on-line buyer care companies. A notice to staff from Victoria’s Secret CEO Hillary Tremendous reveals that “restoration goes to take some time.” This implies a posh cleanup course of is underway.
The corporate has engaged third-party consultants to assist resolve the problem. Following this incident, shares of Victoria’s Secret & Co., reportedly, noticed a decline of round 10%. The corporate’s lack of clear communication concerning the incident, together with no updates on social media, has heightened uncertainty, possible led to this decline.
One other Retailor Hit by Cyber Assault?
This incident at Victoria’s Secret comes amidst a latest rise in cyberattacks concentrating on main retailers. As Hackread.com earlier reported, corporations comparable to Marks and Spencer, Harrods, and Co-op have confronted related safety challenges this yr.
Two weeks in the past, Dior reported a cybersecurity incident the place unknown attackers accessed information on a few of its Trend and Equipment prospects. Final week, the German shoe and clothes big, Adidas, additionally reported an unauthorized exterior celebration acquiring client information, primarily contact info, via a third-party customer support supplier.
The strategies behind these assaults usually contain social engineering, the place cybercriminals trick people related to an organization into offering entry to delicate programs.
A infamous cybercrime group, Scattered Spider, has been recognized as chargeable for the VS incident because it has been concentrating on main retail manufacturers within the UK and the US. These assaults can result in important disruptions, as seen with Marks & Spencer halting on-line orders for weeks because of a cyber incident. Consultants advise customers to be cautious after such incidents, as fraudsters could attempt to exploit the scenario with pretend promotions or through the use of compromised private information.
On the time of writing, the Victoria’s Secret web site for the US was restored and accessible for purchasers.
Consultants’ Feedback
Ben Hutchison, Affiliate Principal Advisor at Black Duck, a Burlington, Massachusetts-based supplier of utility safety options, commented on the incident, stating, “As soon as attackers achieve a sector, others usually comply with, making related targets ‘victims of the second.’ With rising assaults on retail, these companies ought to deal with this as a wake-up name to strengthen cybersecurity and digital resilience.”
