Tetris, the world’s most iconic puzzle recreation, continues to unite and encourage followers throughout generations because the globe celebrates World Tetris Day.
Since its creation in 1984 by Alexey Pajitnov, Tetris has turn into a worldwide cultural phenomenon, with over 520 million items bought and a legacy that exhibits no indicators of slowing down. In celebration, I moderated a fireplace chat yesterday with Henk Rogers, the person who introduced Tetris to the world, in Los Angeles at our GamesBeat Interact occasion with Xsolla.
“After greater than 4 many years, the magic of Tetris nonetheless lies in its elegant simplicity. It’s simple to be taught, endlessly difficult, and universally cherished,” mentioned Maya Rogers, CEO of Tetris, in an announcement. “As we glance to the longer term, we’re centered on evolving the model in sudden and thrilling methods, from daring collaborations to new platforms and codecs. On the coronary heart of all of it is our passionate international group, whose love for the sport conjures up us to push the boundaries of what Tetris will be.”
In 2025, The Tetris Firm is constructing on final 12 months’s momentum with a lineup of bulletins, inventive collaborations, and immersive experiences that mirror the spirit of Tetris. The model stays dedicated to innovation whereas honoring the timeless gameplay that has made it a worldwide traditional.
Purple Bull Tetris
Rogers famous yesterday that he was optimistic about Tetris as an esport.
The long-lasting puzzle recreation is reaching new heights with the launch of Purple Bull Tetris, a worldwide match open to gamers 18 and older of all ability ranges. World qualifiers at the moment are reside right here. That includes contemporary twists on traditional gameplay, Purple Bull Tetris introduces fast-paced rounds, strategic power-ups, and the distinctive Golden Tetrimino.
High-scoring gamers will advance to their Nationwide Finals, competing in-person in 1v1 PC matches for the prospect to characterize their nation on the World Closing in Dubai. From December 11–13, 2025, finalists will battle for the highest spot, culminating in a historic remaining recreation on December 13, performed reside within the sky with greater than 2,000 synchronized drones within the first-ever official reside, playable Tetris recreation within the air.
CTWC and Tribeca Movie Competition
The sixteenth annual Basic Tetris World Championships (CTWC), a fan-driven match that includes the NES model of the sport, will happen on the SoCal Gaming Expo from June 6-8, 2025, in Pasadena, California.
This 12 months’s competitors brings collectively prime Tetris expertise from across the globe, together with defending champion Alex “Alex T” Thach and rising star Willis “Blue Scuti” Gibson. The Tetris Firm founder, Henk Rogers, will make a particular look on the morning of June 7 to greet the rivals and kick off the momentous occasion.
The traditional Tetris group can even be within the highlight on the world premiere of Blue Scuti: Tetris Crasher on June 11 on the Tribeca Movie Competition in New York Metropolis. Directed by Emmy-nominated documentarian Chris Moukarbel (Gaga: 5 Foot Two, Banksy Does New York, Cypher), the inaugural documentary from Legendary Leisure’s Unscripted division chronicles thirteen-year-old Willis Gibson’s extraordinary story of turning into the primary human in historical past to succeed in the Tetris killscreen.
The movie explores themes of grief, group, and the superb rise of an sudden web icon. Try the trailer right here, and you can too see an unique clip reside on Twitch on June 6 at 6 p.m. PacificPM PT right here.
Tetris on the 2025 Licensing Worldwide Excellence Awards
Tetris was awarded Finest Interactive or Digital Model on the 2025 Licensing Worldwide Excellence Awards, celebrating a milestone 12 months of worldwide activations. The model was additionally a finalist for Finest Licensed Promotion for the 7-Eleven x Tetris fortieth anniversary marketing campaign. From the viral Slurpee drink-shaped handheld gaming machine to revolutionary collaborations with Minecraft and the American Purple Cross, Tetris continues to push the boundaries of brand name engagement.
Puyo Puyo Tetris 2S launch day title for Nintendo Swap 2
Puyo Puyo Tetris 2S is out now as a launch title for the Nintendo Swap 2. SEGA’s enhanced version of the fan-favorite puzzle crossover introduces “Puyo Tetris Doubles,” a brand new co-op mode the place two gamers workforce up. The sport additionally helps mouse enter on Swap 2, giving gamers much more methods to play. With returning modes like Ability Battle, on-line leagues, and Journey, Puyo Puyo Tetris 2S presents a vibrant and feature-packed expertise for each longtime followers and new gamers.
Spin Grasp unveils new Tetris lineup for 2025
Main international kids’s leisure firm Spin Grasp, the grasp toy associate for Tetris, is ready to debut a daring new lineup of revolutionary merchandise in 2025. Launching this fall, the Tetris: Unimaginable Puzzle presents a 676-piece lenticular die-cut puzzle problem that can check even probably the most expert gamers with its shifting patterns.
Tetris: The Board Sport will develop the traditional recreation to a tabletop format, letting 2–4 gamers drop, block, and rating in a fast-paced competitors with a twist. Rounding out the trio is an thrilling prolonged collaboration: Tetris x Rubik’s Dice. This daring fusion reimagines the traditional dice within the vibrant Tetrimino colorway, providing a contemporary, collectible twist that guarantees to captivate puzzle lovers of all ages.. Collectively, these launches mark a daring new chapter within the Tetris x Spin Grasp collaboration, bringing contemporary power and play to followers all over the world.
Way of life collaborations with LeSportstac and Olympia Le-Tan
The Tetris Firm continues to develop its cultural footprint by means of a collection of unique way of life collaborations. Now out there in LeSportsac shops worldwide, the LeSportsac x Tetris assortment options 27 vibrant items that fuse nostalgic game-inspired prints with LeSportsac’s signature lightness and performance. Moreover, The Tetris Firm has teamed up with Parisian trend home Olympia Le-Tan on a limited-edition drop of its iconic hand-embroidered e-book clutches, bringing collectively gaming, artwork, and couture craftsmanship in a really collectible collection.
Tetris Tumble XL unique at Costco
Tetris Tumble XL, out there solely at Costco globally, brings larger-than-life gameplay to followers all over the world. Developed by EastPoint Sports activities, this dynamic 60-inch balancing recreation options the enduring Tetrimino shapes and presents each head-to-head and solo play. A viral sensation on social media, Tetris Tumble XL was lately named a finalist for the 2025 Play Creators Awards and a winner within the 2025 GDUSA Bundle Design Awards.
Henk Rogers shares his journey in e-book
The Good Sport – Tetris: From Russia with Love is out now, chronicling The Tetris Firm founder Henk Rogers’ unimaginable journey to safe the rights to Tetris. From going through off towards the KGB to navigating company conflicts with the Maxwells, and taking part in a pivotal function in Nintendo’s Sport Boy launch, Rogers’ fearless willpower eternally reshaped the gaming panorama. The e-book additionally explores his continued drive for innovation and his mission to advance international sustainability.
