Downloads don’t lie. Not lengthy after Google rolled out its Nano Banana picture generator inside Gemini 2.5 Flash, one thing curious occurred—Adobe’s Firefly began dropping steam quick.
Stories present that Firefly’s downloads nosedived greater than 50% in only a week, proper as Google’s numbers shot up.
Looks like customers took one have a look at Google’s shiny new toy and stated, “Yep, that’s my journey now.”
The figures paint a wild image. In early October, Gemini’s installs have been up by greater than 300%, whereas Firefly had tanked by almost 70%.
Even within the U.S. alone, Gemini jumped nearly 90% month-over-month as Firefly sank over 80%.
Firefly had simply been celebrating a summer season surge—150% progress in August—after which, poof, gone.
It’s the sort of reversal that makes even seasoned analysts elevate an eyebrow. You’ll be able to take a look at the complete breakdown within the Enterprise Insider report on how Google’s Nano Banana AI instrument has already harm Adobe’s Firefly downloads.
The factor is, Google didn’t simply make a brand new picture generator—it buried it in each nook of its ecosystem.
The Nano Banana instrument is now displaying up proper inside Google Search and NotebookLM, letting you generate or edit photographs straight from the search bar or your notes.
It’s a intelligent transfer: make creation invisible, one thing you come across naturally whereas working or searching.
Based on a report on how Google simply dropped its Nano Banana AI picture generator into your search outcomes and notes, folks may even flip a fast search right into a digital paintings in seconds.
Quickly, the function is predicted to hit Google Pictures too, so that you’ll have the ability to remix your photos with out leaving the app.
Much more attention-grabbing, the Nano Banana rollout has gone worldwide, showing in beta variations of Search and NotebookLM throughout a number of areas.
Stories like this one detailing Google’s Nano Banana enlargement into Search and NotebookLM counsel the corporate is testing localized prompts and visible types to maintain the instrument feeling private and adaptable.
It’s like Google’s attempting to make AI artwork really feel much less like a lab experiment and extra like an on a regular basis behavior.
Adobe, in the meantime, isn’t taking it mendacity down. The corporate really built-in Nano Banana as one of many associate fashions inside Firefly to maintain tempo, however that hasn’t stopped the person drain.
Photoshop’s beta now even helps you to use Google’s Nano Banana straight within the Generative Fill instrument, which is a captivating twist—Google’s mannequin dwelling inside Adobe’s partitions.
Nonetheless, as Firefly’s numbers drop and inventory pressures mount, it’s clear Adobe’s outdated dominance in inventive AI is wobbling.
From the place I sit, this isn’t nearly one app beating one other. It’s about the place folks dwell digitally.
When your AI is baked into issues people already use day-after-day—Search, Notes, Pictures—you don’t must persuade them to undertake it.
They simply… do. It’s comfort wrapped in magic. And actually, Firefly seems like the flowery studio everybody admires however not often visits, whereas Nano Banana’s the cool neighbor with a yard live performance each weekend.
If I have been Adobe, I’d cease pretending the warfare is over fashions and begin specializing in how folks need to create.
Make the instruments quicker, looser, perhaps somewhat extra human. As a result of if this pattern retains up, Google’s little “banana” may simply peel away the remainder of the market earlier than anybody can blink.
