AI-assisted app growth, or vibe coding, is making a bottleneck for Apple’s App Retailer assessment course of, with some builders reporting wait instances stretching to weeks, Enterprise Insider stories.
The variety of new iOS apps launched within the US grew almost 55 p.c year-over-year in January, following a 56 p.c spike in December — the best progress fee in 4 years, in keeping with information from advertising and marketing intelligence agency Sensor Tower, in keeping with Enterprise Insider. The surge follows the mainstream rise of agentic coding instruments in 2025, which have made it doable for nearly anybody to construct and ship an app.
One vibe coder informed Enterprise Insider he is been ready about 6 weeks to get his app permitted, with replace critiques taking anyplace from 2 days to every week. Others on the iOS programming subreddit have echoed the frustration, with some fearful Apple may tighten its assessment requirements to filter out low-quality AI-generated apps.
Mashable Mild Velocity
Apple pushed again on the characterization, telling Enterprise Insider that 90 p.c of submissions are nonetheless reviewed inside 48 hours and that it has processed greater than 200,000 submissions per week over the past three months, with a median assessment time of 1.5 days.
However analysts say Apple will want a longer-term repair. One market analysis analyst informed Enterprise Insider that their firm will ultimately have to maneuver away from case-by-case gatekeeping towards one thing extra like curation at scale.
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