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AI is reshaping the wonder business, forcing manufacturers to navigate a fragile steadiness between innovation and authenticity. Whereas AI-driven instruments supply hyper-personalised experiences and new artistic prospects, additionally they increase considerations about unrealistic magnificence requirements, moral transparency, and viewers belief. Manufacturers should fastidiously craft their messaging—lean too far into AI, they usually threat alienating audiences who crave innovation however are more and more cautious of artificiality. The problem lies in assembly viewers demand for cutting-edge magnificence options whereas sustaining credibility in an business the place authenticity is every little thing.
By analysing business traits and on-line discussions, we uncover the shifts driving the following period of communications and visualisation, however by way of the lens of an business that is likely one of the first to sort out AI intervention head-on.
Key insights embody:
- How AI is redefining magnificence requirements and personalisation
- The moral concerns shaping belief and model selections
- The function of social media in amplifying AI magnificence traits
Get your copy now
Obtain now
”
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How AI is remodeling magnificence conversations & communication
Discover how journalism shapes belief, viewers engagement, and media affect in Australia and New Zealand.
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Journalism isn’t only a device for informing audiences—it’s additionally a cornerstone of how media manufacturers construct belief, authority, and connection. In an period of media skepticism, the way in which information retailers leverage journalism to form their model id has by no means been extra necessary.
Our newest report delves into how main Australian and New Zealand information manufacturers like ABC, The Guardian Australia, and The Australian are navigating challenges of impartiality, civic engagement, and viewers belief. By analysing tens of millions of on-line conversations, we uncover what audiences anticipate from journalism as we speak and the way media organisations use their reporting to resonate with numerous demographics.
Key insights embody:
- The connection between journalism, viewers belief, and model notion
- How prime information manufacturers align their reporting with societal expectations
- Viewers traits that form information consumption and loyalty
Get your copy now

Obtain now
”
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When tales resonate with numerous audiences, they’ve the ability to unfold shortly and affect perceptions of manufacturers, organizations, and people. Understanding this dynamic is essential for managing reputations in as we speak’s media panorama.
In our newest report, we discover the intersection of content material, viewers, and media affect to uncover what drives tales to not solely erupt however endure. We have a look at case research like PwC’s tax scandal and Reuters’ investigation into LVMH for example how these tales evolve and persist throughout platforms.
Key insights embody:
- How tales evolve throughout completely different media channels
- The highest influencers shaping the unfold of those narratives
- The true impression on manufacturers and establishments
- How distinct viewers segments interact with these tales
Get your copy now

Obtain now
”
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How the platform’s recognition is exerting an impression on the information cycle
With vertical video codecs revolutionising how journalism is created and consumed, comms groups should adapt their methods when looking for media protection.
Our newest report dives into tens of millions of TikTok posts from journalists within the ANZ areas and past, exploring the profound impression this format has had on the evolution of journalism, from content material decisions to consumption habits.
Key Insights You may Study:
- Why TikTok journalism has exploded in recognition and the way it shapes public and media curiosity
- Probably the most influential journalists on the platform and the audiences they appeal to
- How TikTok journalism is remodeling ‘onerous information’ protection, together with elections and international politics into one thing nearer to information as leisure
Get your copy now →

Obtain now
”
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