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    Home»Machine Learning & Research»A Deep Dive into Picture Embeddings and Vector Search with BigQuery on Google Cloud
    Machine Learning & Research

    A Deep Dive into Picture Embeddings and Vector Search with BigQuery on Google Cloud

    Oliver ChambersBy Oliver ChambersJuly 30, 2025No Comments7 Mins Read
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    A Deep Dive into Picture Embeddings and Vector Search with BigQuery on Google Cloud
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    A Deep Dive into Picture Embeddings and Vector Search with BigQuery on Google Cloud
    Picture by Editor | ChatGPT

     

    # Introduction

     
    We have all been there: scrolling endlessly via on-line shops, looking for that good merchandise. In as we speak’s lightning-fast e-commerce world, we anticipate on the spot outcomes, and that is precisely the place AI is stepping in to shake issues up.

    On the coronary heart of this revolution is picture embedding. It is a fancy time period for a easy thought: letting you seek for merchandise not simply by key phrases, however by their visible similarity. Think about discovering that precise gown you noticed on social media simply by importing an image! This expertise makes on-line purchasing smarter, extra intuitive, and finally, helps companies make extra gross sales. 

    Able to see the way it works? We’ll present you learn how to harness the ability of BigQuery’s machine studying capabilities to construct your personal AI-driven gown search utilizing these unimaginable picture embeddings. 

     

    # The Magic of Picture Embeddings

     
    In essence, picture embedding is the method of changing pictures into numerical representations (vectors) in a high-dimensional house. Pictures which are semantically comparable (e.g. a blue ball robe and a navy blue gown) may have vectors which are “nearer” to one another on this house. This permits for highly effective comparisons and searches that transcend easy metadata. 

    Listed below are a couple of gown pictures we’ll use on this demo to generate embeddings.

     
    Here are a few dress images we will use in this demo to generate embeddings.Here are a few dress images we will use in this demo to generate embeddings.
     

    The demo will illustrate the method of making a mannequin for picture embeddings on Google Cloud. 

    Step one is to create a mannequin: A mannequin named image_embeddings_model is created which is leveraging the multimodalembedding@001 endpoint in image_embedding dataset.

    CREATE OR REPLACE MODEL 
       `image_embedding.image_embeddings_model`
    REMOTE WITH CONNECTION `[PROJECT_ID].us.llm-connection`
    OPTIONS (
       ENDPOINT = 'multimodalembedding@001'
    );

     

    Creating an object desk: To course of the pictures in BigQuery, we’ll create an exterior desk known as external_images_table within the image_embedding dataset which can reference all the pictures saved in a Google Cloud Storage bucket.

    CREATE OR REPLACE EXTERNAL TABLE 
       `image_embedding.external_images_table` 
    WITH CONNECTION `[PROJECT_ID].us.llm-connection` 
    OPTIONS( 
       object_metadata="SIMPLE", 
       uris = ['gs://[BUCKET_NAME]/*'], 
       max_staleness = INTERVAL 1 DAY, 
       metadata_cache_mode="AUTOMATIC"
    );

     

    Producing embeddings: As soon as the mannequin and object desk are in place, we’ll generate the embeddings for the gown pictures utilizing the mannequin we created above and retailer them within the desk dress_embeddings.

    CREATE OR REPLACE TABLE `image_embedding.dress_embeddings` AS SELECT * 
    FROM ML.GENERATE_EMBEDDING( 
       MODEL `image_embedding.image_embeddings_model`, 
       TABLE `image_embedding.external_images_table`, 
       STRUCT(TRUE AS flatten_json_output, 
       512 AS output_dimensionality) 
    );

     

    # Unleashing the Energy of Vector Search

     
    With picture embeddings generated, we’ll use vector search to seek out the gown we’re on the lookout for. Not like conventional search that depends on precise key phrase matches, vector search finds objects primarily based on the similarity of their embeddings. This implies you’ll be able to seek for pictures utilizing both textual content descriptions and even different pictures.

     

    // Gown Search by way of Textual content

    Performing textual content search: Right here we’ll use the VECTOR_SEARCH operate inside BigQuery to seek for a “Blue gown” amongst all of the clothes. The textual content “Blue gown” shall be transformed to a vector after which with the assistance of vector search we’ll retrieve comparable vectors.

    CREATE OR REPLACE TABLE `image_embedding.image_search_via_text` AS 
    SELECT base.uri AS image_link, distance 
    FROM 
    VECTOR_SEARCH( 
       TABLE `image_embedding.dress_embeddings`, 
       'ml_generate_embedding_result', 
       ( 
          SELECT ml_generate_embedding_result AS embedding_col 
          FROM ML.GENERATE_EMBEDDING 
          ( 
             MODEL`image_embedding.image_embeddings_model` , 
                (
                   SELECT "Blue gown" AS content material
                ), 
                STRUCT 
             (
                TRUE AS flatten_json_output, 
                512 AS output_dimensionality
             ) 
          )
       ),
       top_k => 5 
    )
    ORDER BY distance ASC; 
    SELECT * FROM `image_embedding.image_search_via_text`;

     

    Outcomes: The question outcomes will present an image_link and a distance for every end result. You may see the outcomes you’ll receive gives you the closest match regarding the search question and the clothes out there.

     
    ResultsResults

     

    // Gown Search by way of Picture

    Now, we’ll look into how we are able to use a picture to seek out comparable pictures. Let’s attempt to discover a gown that appears just like the under picture:

     

    Let’s try to find a dress that looks like the below imageLet’s try to find a dress that looks like the below image

     

    Exterior desk for check picture: We should retailer the check picture within the Google Cloud Storage Bucket and create an exterior desk external_images_test_table, to retailer the check picture used for the search.

    CREATE OR REPLACE EXTERNAL TABLE 
       `image_embedding.external_images_test_table` 
    WITH CONNECTION `[PROJECT_ID].us.llm-connection` 
    OPTIONS( 
       object_metadata="SIMPLE", 
       uris = ['gs://[BUCKET_NAME]/test-image-for-dress/*'], 
       max_staleness = INTERVAL 1 DAY, 
       metadata_cache_mode="AUTOMATIC"
    );

     

    Generate embeddings for check picture: Now, we’ll generate the embedding for this single check picture utilizing ML.GENERATE_EMBEDDING operate.

    CREATE OR REPLACE TABLE `image_embedding.test_dress_embeddings` AS 
    SELECT * 
    FROM ML.GENERATE_EMBEDDING
       ( 
          MODEL `image_embedding.image_embeddings_model`, 
          TABLE `image_embedding.external_images_test_table`, STRUCT(TRUE AS flatten_json_output, 
          512 AS output_dimensionality
       ) 
    );

     

    Vector search with picture embedding: Lastly, the embedding of the check picture shall be used to carry out a vector search in opposition to the image_embedding.dress_embeddings desk. The ml_generate_embedding_result from image_embedding.test_dress_embeddings shall be used because the question embedding. 

    SELECT base.uri AS image_link, distance 
    FROM 
    VECTOR_SEARCH( 
       TABLE `image_embedding.dress_embeddings`, 
       'ml_generate_embedding_result', 
       ( 
          SELECT * FROM `image_embedding.test_dress_embeddings`
       ),
       top_k => 5, 
       distance_type => 'COSINE', 
       choices => '{"use_brute_force":true}' 
    );

     

    Outcomes: The question outcomes for the picture search confirmed probably the most visually comparable clothes. The highest end result was white-dress with a distance of 0.2243 , adopted by sky-blue-dress with a distance of 0.3645 , and polka-dot-dress with a distance of 0.3828. 

     
    These results clearly demonstrate the ability to find visually similar items based on an input image.These results clearly demonstrate the ability to find visually similar items based on an input image.
     

    These outcomes clearly display the power to seek out visually comparable objects primarily based on an enter picture. 

     

    // The Influence

    This demonstration successfully illustrates how picture embeddings and vector search on Google Cloud can revolutionize how we work together with visible knowledge. From e-commerce platforms enabling “store comparable” options to content material administration programs providing clever visible asset discovery, the purposes are huge. By reworking pictures into searchable vectors, these applied sciences unlock a brand new dimension of search, making it extra intuitive, highly effective, and visually clever. 

    These outcomes could be offered to the consumer, enabling them to seek out the specified gown shortly.

     

    # Advantages of AI Gown Search

     

    1. Enhanced Person Expertise: Visible search supplies a extra intuitive and environment friendly approach for customers to seek out what they’re on the lookout for
    2. Improved Accuracy: Picture embeddings allow search primarily based on visible similarity, delivering extra related outcomes than conventional keyword-based search
    3. Elevated Gross sales: By making it simpler for patrons to seek out the merchandise they need, AI gown search can enhance conversions and drive income

     

    # Past Gown Search

     
    By combining the ability of picture embeddings with BigQuery’s sturdy knowledge processing capabilities, you’ll be able to create modern AI-driven options that remodel the best way we work together with visible content material. From e-commerce to content material moderation, the ability of picture embeddings and BigQuery extends past gown search. 

    Listed below are another potential purposes: 

    • E-commerce: Product suggestions, visible seek for different product classes
    • Trend Design: Development evaluation, design inspiration
    • Content material Moderation: Figuring out inappropriate content material
    • Copyright Infringement Detection: Discovering visually comparable pictures to guard mental property

    Be taught extra about embeddings on BigQuery right here and vector search right here.
     
     

    Nivedita Kumari is a seasoned Information Analytics and AI Skilled with over 10 years of expertise. In her present function, as a Information Analytics Buyer Engineer at Google she always engages with C degree executives and helps them architect knowledge options and guides them on finest observe to construct Information and Machine studying options on Google Cloud. Nivedita has achieved her Masters in Expertise Administration with a give attention to Information Analytics from the College of Illinois at Urbana-Champaign. She needs to democratize machine studying and AI, breaking down the technical obstacles so everybody could be a part of this transformative expertise. She shares her information and expertise with the developer group by creating tutorials, guides, opinion items, and coding demonstrations.
    Join with Nivedita on LinkedIn.

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    Oliver Chambers
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