Apple’s annual fall iPhone launch occasion is simply across the nook. Final week, the corporate despatched out invitations for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is anticipated to unveil the iPhone 17 lineup, which may embody a slimmer model of the telephone, in addition to the Apple Watch Collection 11 and the AirPods Professional 3.
The invite exhibits the title “Awe dropping,” with a glowing Apple brand that appears to reference Siri’s colourful glow. There’s additionally an interactive component if you view the invite on Apple.com. With a finger (telephone or pill) or a mouse/trackpad pointer (pc), you may transfer throughout the emblem and watch the colours go from a cool blue to a vivid orange, presumably evoking the Liquid Glass design component in iOS 26, which reveals light-bending qualities throughout apps and capabilities. You possibly can learn extra theories about what the autumn occasion invite may signify.
The keynote shall be held at Apple Park in Cupertino, California. CNET shall be masking the bulletins reside, so you should definitely observe alongside.
Prepare for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Prepare dinner (@tim_cook) August 26, 2025
Tips on how to watch Apple’s iPhone 17 reveal
Technically, Apple has but to substantiate the iPhone 17, however the firm’s fall occasion is the place it usually unveils its newest handsets.
You possibly can tune into the iPhone 17 occasion reside by watching the official livestream on the Apple web site or through the livestream on Apple’s YouTube channel. These streams are scheduled to start at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters may even be on the bottom and bringing you all of the updates.
What may Apple be cooking up?
Rumors for the upcoming slate of iPhones have been plentiful. Stealing the highlight is the supposed iPhone 17 Air, which may observe within the footsteps of Samsung’s glossy Galaxy S25 Edge and have a slim profile and light-weight design. The Professional mannequin may get a scratch-resistant antireflective show and an 8x telephoto lens, and the Professional Max may pack an even bigger battery. The baseline iPhone 17 may additionally boast the next refresh charge. It is attainable that each one the telephones might embody an Apple-developed 5G modem referred to as the C1 chip, which debuted on the iPhone 16E, in addition to in-house Wi-Fi chips.
We additionally anticipate to study extra in regards to the public rollout of iOS 26 later this fall. The brand new working system encompasses a Liquid Glass interface that brings a extra clear, lens-like look to the iPhone and different Apple gadgets. The Digicam app additionally will get a extra minimalistic design, Messages helps you to create polls in group chats and a brand new screening software can higher detect spam texts. You possibly can take a look at all of the options coming to iOS 26.
Watch this: Apple Will Reveal the iPhone 17 Quickly. This is What We Need
Will there be a Siri overhaul?
What we’d not hear as a lot about is the up to date model of Siri that Apple unveiled at its Worldwide Builders Convention final 12 months. The smarter model of the AI assistant has confronted repeated delays and will not arrive till subsequent 12 months or even later. However Apple may focus on different Apple Intelligence updates and options arriving on its new gadgets.
CNET’s reporters shall be on the bottom on Sept. 9, bringing you all the newest updates and impressions of no matter Apple has in retailer.
