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The media panorama is accelerating. In an period the place affect is ephemeral and each angle calls for instantaneous comprehension, PR and communications professionals require greater than generic expertise—they want intelligence engineered for his or her particular challenges.
Isentia is proud to introduce Lumina, a groundbreaking suite of clever AI instruments. Lumina has been skilled from the bottom up on the advanced workflows and realities of recent communications and public affairs. It’s explicitly designed to shift professionals from passive media monitoring again into the function of strategic leaders and pacesetters.
“The PR, Comms and Public Affairs sectors have been experimenting with AI, however most instruments haven’t been constructed with their actual challenges in thoughts.” mentioned Joanna Arnold, CEO of Pulsar Group.
“Lumina is totally different; it’s the first intelligence suite designed round how narratives really type at the moment, combining human credibility alerts with machine-level evaluation. It helps groups perceive how tales evolve, filter out noise and reply with context and confidence to crises and alternatives.”
Setting a brand new customary for PR intelligence
Lumina is centered on empowering, not changing, the human component of communications technique. This suite is purpose-built to assist PR, Comms, and Public Affairs professionals considerably enhance productiveness, improve message readability, and facilitate early threat detection.
Lumina permits communicators to:
- Perceive & Interpret: Transfer past fundamental alerts to strategically map the trajectory and unfold of narrative evolution.
- Focus & Personalise: Obtain the readability essential to execute strategic motion earlier than important moments cross.
- Execute & Monitor: Quickly deploy technique firmly rooted in real-time, actionable perception.
Get a demo at the moment: Tales & Views module
We’re launching the Lumina suite by making our first module instantly out there: Tales & Views.
Within the present fragmented, multi-channel media atmosphere, communications professionals want to have the ability to immediately understand not simply how a narrative is rising, but additionally how it’s being perceived throughout totally different stakeholder teams.
Tales & Views organizes uncooked media mentions into clustered, cohesive Tales, and the Views that exist inside every, reflecting distinct media, viewers, and public affairs angles. This distinctive performance permits customers to:
- Rise above the noise: Immediately establish which high-level matters are gaining momentum or fading from consideration.
- Get to the element, quick: Uncover the influential voices, area of interest communities, and particular channels actively shaping the narrative.
- Catch the pivot level: Exactly establish the second a narrative shifts—from a strategic alternative to a fame threat—or when a brand new key opinion former begins guiding the dialog.
“Media isn’t a stream of mentions,” mentioned Kyle Lindsay, Head of Product at Pulsar Group. “However fairly a dwelling system of tales formed by competing views. When you’ll be able to see these constructions clearly, you achieve the flexibility to grasp points as they type, anticipate how they’ll evolve, and act with precision. That’s what we imply once we discuss AI constructed for communicators, and that is what an off-the-shelf LLM cannot offer you.”
The Lumina Roadmap: AI instruments for the way forward for comms
The launch of Tales & Views is the primary launch of many. Over the upcoming months, we are going to systematically roll out the total Lumina roadmap, introducing a complete set of AI instruments engineered to deal with each section of the communications lifecycle.
The complete Lumina suite will quickly incorporate:
- Curated media summaries: AI-driven day by day summaries personalized particularly to the priorities of senior management, highlighting solely essentially the most related tales.
- Repute evaluation: Superior measurement monitoring how important themes like ethics, innovation, and management are statistically shaping company notion.
- Press launch & media relations assistant: Instruments designed to speed up content material creation and craft hyper-focused, personalised pitches that attain the exact contacts sooner.
- Predictive intelligence layer: Know-how engineered to trace and anticipate story momentum and strategic change earlier than the window of alternative closes.
- Clever brokers: Background brokers repeatedly scanning all media channels for rising key spokespeople and beforehand undetected fame dangers.
- Enhanced audio, broadcast & disaster detection: Full, real-time oversight of all channels—together with audio and broadcast—enabling fast context constructing and optimum disaster response supply.
Wish to harness the facility of Lumina AI to your PR, Comms, or Public Affairs group? .
Full the shape under to register your curiosity.
”
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