Author: Hannah O’Sullivan

object(WP_Post)#8636 (24) { [“ID”]=> int(42501) [“post_author”]=> string(2) “75” [“post_date”]=> string(19) “2025-10-07 03:02:47” [“post_date_gmt”]=> string(19) “2025-10-07 03:02:47” [“post_content”]=> string(9746) “Throughout reputational crises, many manufacturers discover themselves pressed into methods which can be fully reactive. Nonetheless, a greater understanding of a model’s viewers and stakeholders – how they impart and what they worth – would empower manufacturers and the groups working their messaging to reply extra authentically, serving to comms land in the appropriate means on the proper time.With AI content material taking up viewers information and social feeds, model management should spend money on making a framework that really measures authenticity.Prashant…

Throughout reputational crises, many manufacturers discover themselves pressed into methods which might be totally reactive. Nonetheless, a greater understanding of a model’s viewers and stakeholders – how they convey and what they worth – would empower manufacturers and the groups operating their messaging to reply extra authentically, serving to comms land in the suitable means on the proper time.With AI content material taking on viewers information and social feeds, model management should put money into making a framework that truly measures authenticity.Prashant Saxena, VP of Income and Insights, for Isentia (SEA area) in his analysis paper on “Authenticity within the…

Wills and probate attorneys are seeing a dramatic shift in how folks method property planning. With the rise of synthetic intelligence instruments, extra people are turning to on-line will-writing platforms and even AI-generated templates to draft their most vital paperwork. At first look, these instruments appear handy and cost-effective. However with regards to one thing as vital as your legacy, comfort may come at a steep worth. AI is altering how we do every part—from writing emails to creating authorized contracts. However when your will governs who inherits your property, how your youngsters are cared for, and even how your…

Mass AI-generated content material has overwhelmed our social feeds, and that has set a way of panic amongst PR leaders. Model communications have been difficult earlier, however this has been exasperated even additional by AI content material. Audiences have been left confused, whether or not or not it’s not having the ability to differentiate between actual and pretend personalities on-line or faux statements being circulated to mislead audiences. This has stored management questioning how they’ll lower by and influence their goal audiences who’re, for the time being, overstimulated with AI-driven content material. We analysed 30M information factors between 1st January…

object(WP_Post)#8615 (24) { [“ID”]=> int(42392) [“post_author”]=> string(2) “75” [“post_date”]=> string(19) “2025-09-30 02:09:06” [“post_date_gmt”]=> string(19) “2025-09-30 02:09:06” [“post_content”]=> string(11789) “Mass AI-generated content material has overwhelmed our social feeds, and that has set a way of panic amongst PR leaders. Model communications have been tough earlier, however this has been exasperated even additional by AI content material. Audiences have been left confused, whether or not or not it’s not having the ability to differentiate between actual and faux personalities on-line or faux statements being circulated to mislead audiences. This has stored management questioning how they will lower via and influence their goal…

Market Alternative Evaluation Throughout the general public sector, few knowledge troves are as giant and underutilized as unclaimed property data. In combination, the USA maintains $68+ billion in dormant property scattered throughout 50+ state treasuries, quasi-government places of work, and affiliated custodians. The result’s a sprawling constellation of searchable ledgers: proprietor names, last-known addresses, monetary establishments, quantities, date stamps, asset classes, and disposition codes. For knowledge scientists, this seems to be like a protracted tail of messy however helpful alerts. For product builders, it’s a market that naturally rewards integration, normalization, identification decision, and high-quality person expertise. And for buyers,…

object(WP_Post)#8618 (24) { [“ID”]=> int(42205) [“post_author”]=> string(2) “36” [“post_date”]=> string(19) “2025-09-17 00:19:00” [“post_date_gmt”]=> string(19) “2025-09-17 00:19:00” [“post_content”]=> string(7830) “In our final replace, housing protection centred on recommendation for mortgage holders amid rising charges and cost-of-living pressures. On this second launch of the collection, the dialog has shifted, with information more and more framing Australia’s housing problem via development, innovation, and authorities motion. Experiences spotlight fast-tracked developments, AI-powered modular builds, and reforms to chop pink tape, alongside community-driven tasks in Nhulunbuy and pressures on city infrastructure, exhibiting that fixing the disaster requires constructing each quicker and smarter. The patterns in protection…

Unreliable AI content material is on the rise and fact-checkers have regularly declined, that has made any content material’s on-line authenticity questionable. Misinformation is rising and undeniably on an upward pattern. How can PR leaders navigate a world the place AI is difficult authenticity? With digital influencers creeping up, faux statements of leaders being circulated and probably the most well-known LLM not dwelling as much as buyer expectations, audiences have checked out and discover it exhausting to consider what’s actual. Mass AI-generated content material is including to the difficulty, and shortly manufacturers and leaders have to strategise how this may…

object(WP_Post)#8617 (24) { [“ID”]=> int(41534) [“post_author”]=> string(2) “36” [“post_date”]=> string(19) “2025-09-01 08:11:00” [“post_date_gmt”]=> string(19) “2025-09-01 08:11:00” [“post_content”]=> string(10302) “How is media protection shaping views of Brisbane 2032 and its world affect?The tales that resonate, whether or not it’s a stadium price blowout, a group marketing campaign to protect inexperienced house, or the push to incorporate Australian Guidelines Soccer in this system, seize how Australians are gearing up for a once-in-a-generation Video games. These particular, contested, and human tales form the narratives throughout information and social media and in the end replicate how the nation is experiencing and remembering Brisbane 2032.Main…

object(WP_Post)#8626 (24) { [“ID”]=> int(41534) [“post_author”]=> string(2) “36” [“post_date”]=> string(19) “2025-09-01 08:11:00” [“post_date_gmt”]=> string(19) “2025-09-01 08:11:00” [“post_content”]=> string(10302) “How is media protection shaping views of Brisbane 2032 and its international influence?The tales that resonate, whether or not it’s a stadium value blowout, a neighborhood marketing campaign to protect inexperienced house, or the push to incorporate Australian Guidelines Soccer in this system, seize how Australians are gearing up for a once-in-a-generation Video games. These particular, contested, and human tales form the narratives throughout information and social media and in the end replicate how the nation is experiencing and remembering Brisbane 2032.Main…