There’s one thing new and shocking from the individuals who introduced us Phrases With Associates and Fortunate’s Story.
Hundreds, a revolutionary Web3 protocol that transforms word-of-mouth advertising and marketing right into a common attribution infrastructure – along with sister firm The Wildcard Alliance – in the present day introduced a joint $9 million fundraising spherical.
Arbitrum Gaming Ventures and Paradigm co-led the spherical. The McKinney, Texas-based firms, based by co-CEOs Paul and Katy Drake Bettner whose previous work consists of Phrases With Associates, Fortunate’s Story, and Age of Empires, have secured $6.5 million thus far and count on to shut the remaining funding over the subsequent 60 days.
Wildcard is a third-person, 2v2 Collectible Card Motion Recreation (CCAG) that seamlessly blends fast-paced enviornment fight with strategic deck-building. As a champion, you battle in real-time, summoning highly effective creature-companions out of your deck to combat alongside you. Grasp dynamic talents, outplay opponents with skillful motion mechanics, and harness the facility of your summons in an exciting fusion of collectible card technique and third-person motion fight—all set in a dwell, interactive enviornment.
This new funding builds on the businesses’ $46 million Collection A raised in 2022, and will likely be used
to speed up improvement of their built-in ecosystem of merchandise, using the Hundreds
protocol and Hundreds.television platform to unlock new channels of creator-centric consumer acquisition
and assist launch their very own upcoming sport, Wildcard.
“It’s easy,” stated Paul Bettner, co-CEO, in an announcement. “Wildcard solely succeeds if its creators and neighborhood succeed. So we’d like a greater approach to reward these unimaginable contributors who drive immense
worth to the sport. Hundreds provides us the on-chain ‘rails’ to unravel this drawback, to file and reward consumer acquisition and conversion at each step of the funnel.”
The synergy between Wildcard and Hundreds has already demonstrated explosive development.
The Hundreds community recorded over $800,000 in income in Might 2025 alone, with a median revenue-per-stream of $50,000, common viewer-to-payer conversion of 77%, and a brand new all-time-high income file at $134,000 — metrics that far exceed trade requirements.
The Hundreds community addresses an untapped, trillion-dollar word-of-mouth economic system, by making affect and attribution clear, programmable, and incentive-aligned. The Hundreds community allows creators and communities to earn immediately when their content material drives conversions, whereas IP homeowners profit from considerably decrease buyer acquisition prices in comparison with conventional channels.
“Hundreds is redefining how video games and content material attain audiences,” stated Rick Johanson, founding companion at Arbitrum Gaming Ventures, in an announcement. “Their web-native streaming layer – assume Twitch meets WalletConnect – permits each related viewer to change into an lively participant in an on-chain economic system, reworking spectators into engaged customers.”
“We imagine on this sport, and we imagine on this crew,” stated Dave White, analysis companion at Paradigm, in an announcement. “Paul, Kate, and crew have created probably the most eagerly anticipated video games in crypto and we’re very excited for what comes subsequent.”
Since their preliminary funding, each platforms have achieved important milestones. Wildcard was lately accepted for launch on Steam, the place the 100k+ neighborhood at the moment are playtesting Alpha builds of the sport weekly, in preparation for Wildcard’s Early Entry launch later this 12 months.
These playtests are broadcast on Hundreds.television a number of occasions per week, serving to to display the Hundreds’ community’s skill to maintain engagement and monetization, with a median income per viewer of $141 {dollars}.
“Hundreds doesn’t really feel like streaming. It’s not a one-way avenue.”, stated Payton Kaleiwahea, content material creator and founding father of WolvesDAO, in an announcement. “Followers and creators are interacting; you’re not simply watching the sport. You’re related to it. You’re inside it. With Hundreds, being there issues, and that modifications every little thing.”
The businesses have 30 full-time staff and one other 30 or so contractors.
