Laurence Sotsky is Incentify’s CEO and oversees all enterprise and technical operations. He’s a seasoned know-how government with intensive expertise main high-growth corporations and driving innovation within the SaaS software sector. As an completed CEO, he has efficiently constructed and managed high-performing organizations, has intensive worldwide expertise and has led three prior organizations to profitable exits.
Earlier than Incentify, Laurence was the CEO and Founding father of Hopscotch, a venture-backed SaaS platform specializing in cell software growth for the sports activities and leisure trade.
Incentify is a software program platform that helps organizations handle and optimize their tax credit and incentives (C&I) at scale. It provides instruments for figuring out, monitoring, and maximizing federal, state, and native incentives, together with these associated to hiring, capital investments, and sustainability. The platform integrates with enterprise techniques to streamline compliance and reporting, aiming to uncover missed alternatives and drive measurable monetary affect.
What does Incentify do, and the way does your platform assist companies unlock and handle tax credit and incentives?
Incentify is the main software program platform for locating, optimizing, and managing tax credit and incentives (C&I). Our AI-powered suite allows firms, advisors, and accounting corporations to totally understand the worth of incentive portfolios—with out drowning in complexity. Whether or not you’re figuring out credit, managing compliance workflows, or scaling throughout lots of of areas, Incentify turns what was as soon as a handbook, opaque course of right into a streamlined, data-driven benefit.
How a lot capital is presently going unclaimed within the tax credit score and incentive (C&I) area, and why is that this such a widespread concern?
In keeping with White Home estimates, greater than $140 billion in federal tax incentives go unclaimed annually—by no means even utilized for. And that’s just the start. Whenever you consider missed alternatives on the state and native ranges, and incentives left on the desk attributable to compliance breakdowns, the entire climbs to a number of lots of of billions yearly. Most organizations lack the techniques and experience to navigate a continually evolving C&I panorama.
Which industries or kinds of corporations are finest positioned to profit from Incentify’s platform?
Whereas just about each enterprise has entry to some type of incentives, the most important positive aspects usually come from three classes:
- Labor incentives, for corporations hiring or increasing their workforce
- Environmental incentives, particularly these centered on clear vitality and retrofits
- Capital expenditure incentives, for organizations investing in infrastructure or R&D
Industries like movie, semiconductors, manufacturing, and logistics are likely to see outsized advantages—however we’re seeing growing relevance throughout skilled companies, healthcare, and tech as nicely.
What makes tax credit score and incentive administration notably advanced with out software program like Incentify?
Incentives aren’t routinely granted—they’re earned by way of strict compliance. As soon as a credit score is recognized, corporations should meet ongoing documentation, employment, and capital thresholds to qualify. Doing this manually is dangerous and resource-intensive. Incentify replaces advert hoc processes with automated workflows: every program’s necessities are preloaded, accountable events are assigned, and the system displays progress—alerting organizations to gaps earlier than they turn into compliance failures.
How does Incentify use AI to find and handle incentives extra effectively than conventional strategies?
On the coronary heart of Incentify is a personal giant language mannequin skilled particularly on the tax incentive corpus—billions of {dollars}’ price of packages spanning federal, state, and shortly municipal ranges. Our platform constantly scrapes, interprets, and updates this information in actual time. Options like Chat With a Program and Leia, our embedded AI assistant, enable customers to work together straight with incentive packages, obtain on the spot steerage, and discover choices conversationally.
AI additionally powers computerized suggestions tailor-made to firm dimension, trade, and geography—changing outdated strategies with clever automation.
Why are firms, particularly CFOs, more and more turning to tax credit and incentives as a supply of capital?
We’re seeing an actual shift in how CFOs take into consideration tax credit and incentives. What was once thought of a nice-to-have—too advanced, too cumbersome—is now being handled as a severe, strategic supply of capital. Particularly, non-dilutive capital that may fund key initiatives with out taking up debt or giving up fairness.
On the identical time, the inducement panorama has expanded dramatically, notably in areas like clear vitality, R&D, and workforce growth. These packages aren’t simply monetary bonuses—they straight align with company priorities. And due to know-how like Incentify, figuring out and managing these packages is lastly environment friendly, scalable, and clear. This isn’t about exploiting tax loopholes—it’s about unlocking capital that was already meant for use for development.
What safeguards or compliance options are constructed into the platform to scale back danger from audits, misfilings, or clawbacks?
Our Optimize product was designed particularly to safeguard in opposition to these dangers. As soon as an incentive is loaded into the platform, the important thing compliance occasions are mapped out, and the suitable stakeholders are tagged. If one thing goes lacking—like a kind that isn’t filed or a requirement that isn’t met—the system routinely flags it for managers.
We’ve seen enterprise items go from a 40% success fee on incentive compliance to 100% after adopting Incentify. By embedding accountability into the system, we flip compliance from a legal responsibility right into a aggressive benefit.
Incentify lately raised a $9.5 million Collection A. What are your priorities for this capital over the following yr?
This spherical is all about fueling the following stage of our development throughout 5 main fronts.
- First, we’re doubling down on product innovation—particularly inside Incentify Discover—to make it even simpler for customers to seek out and unlock incentives. That features deep investments in our AI infrastructure, which powers each how we curate information and the way we talk it to customers.
- Second, we’re centered on technical velocity. In a market shifting this quick, persevering with to construct on our engineering group is crucial. Bringing in extra top-tier expertise will assist us speed up supply and proceed transport high-quality options at scale.
- Third, we’re placing severe weight behind gross sales and advertising. Our platform serves Fortune 500s, advisors, and SMBs alike, and this funding allows us to inform our story throughout all these segments extra successfully.
- Fourth, information. We’ve already constructed what we consider is probably the most complete industrial and industrial incentives dataset in North America—and now we’re increasing that attain globally.
- And at last, partnerships. We’ve been quietly growing relationships with a number of the world’s largest gamers, and this capital permits us to assist and scale these partnerships with the sources they deserve.
- What alternatives do you see for scaling the platform throughout enterprise and mid-market segments?
As our AI improves, so does scalability. Mid-market companies don’t have groups of tax attorneys—and so they shouldn’t want them to entry public funding. Our platform ranges the enjoying discipline by automating discovery, guiding eligibility, and simplifying compliance. On the enterprise aspect, we’re seeing multi-billion-dollar corporations centralize their whole incentive technique by way of Incentify. The purpose is similar: eradicate friction, maximize seize.
What’s your long-term imaginative and prescient for Incentify and the function it performs within the company finance ecosystem?
Our long-term imaginative and prescient is for Incentify to be the working system of the C&I financial system. Each firm, each advisor, each authorities company—collaborating, monitoring, and delivering incentives by way of a single, linked ecosystem. We wish to make incentive discovery, software, compliance, and reporting easy and accessible—regardless of the complexity, jurisdiction, or trade. In the end, we’re right here to make sure that no alternative is misplaced, no compliance is missed, and each greenback of public funding does the work it was meant to do.
Thanks for the nice inteview, readers who want to be taught extra ought to go to Incentify.
