Samsung’s TM Roh at Unpacked in July 2023 in Seoul, South Korea — the final time Samsung hosted an enormous launch occasion in Korea.
Jason Hiner/ZDNET
Samsung is about to unveil three new units — a tri-fold smartphone, its Venture Moohan XR headset, and a pair of AI good glasses — at an Unpacked occasion on September 29 in South Korea, in accordance with a number of sources within the Korean media (corresponding to NewsPim and Newsworks).
The tri-fold telephone is no surprise since Samsung has been speaking about all of it 12 months and ZDNET captured some video at Cell World Congress in March 2025. The Venture Moohan headset will not be a shock both, since Samsung has been teasing it for years as a collaboration with Google and Qualcomm. Google additionally demoed Venture Moohan in Might at Google I/O, the place ZDNET’s Kerry Wan and Sabrina Ortiz received the chance to attempt it and have been impressed.
Additionally: I lastly tried Samsung’s XR headset, and it beats my Apple Imaginative and prescient Professional in significant methods
Samsung tri-fold telephone idea at MWC in March 2025.
Kerry Wan/ZDNET
Nevertheless, the largest shock is that Samsung can be on the verge of saying their competitor to the market-leading Meta Ray-Ban good glasses. This seems to be what has been codenamed “Venture Haean” (haean means seaside or coast in Korean) and first reported by ETNews in Korea earlier this 12 months. These are reported to be audio-only glasses powered by Qualcomm’s AR1 chip for AI good glasses, and they’d presumably run Android XR.
Additionally: I demoed this uncommon tri-foldable telephone at MWC – it gave me glimpse at Samsung’s subsequent huge skinnyg
This may be an unprecedented third Samsung Unpacked occasion in a single calendar 12 months. Nevertheless, Anshel Sag, Principal Analyst at Moor Insights & Technique thinks a 3rd occasion makes loads of sense this 12 months.
“It is a good suggestion, primarily as a result of it permits the corporate to deal with these riskier bets and newer, extra experimental platforms with out drawing consideration away from product strains more likely to have greater quantity,” stated Sag.
“Having XR units and a tri-fold in their very own occasion permits Samsung to speak extra in regards to the future and never have an effect on its merchandise already transport in greater volumes, just like the Fold7 and Flip7,” he added. “It is also essential for Samsung to set the tone for Android XR and to do it proper, which implies giving it extra consideration in its personal occasion.”
Hand gestures on the Venture Moohan headset, demoed by ZDNET’s Kerry Wan at Google I/O in Might 2025.
Sabrina Ortiz/ZDNET
The latest report from NewsPim states that the September 29 occasion will likely be hosted in South Korea and that the XR headset will launch first in Korea on October 13. The opposite Korean sources report that the tri-fold telephone may also launch first in Korea within the coming months and that the good glasses will launch earlier than the tip of 2025 — nevertheless it’s unclear whether or not the glasses would launch regionally or internationally first.
Samsung has solely hosted one different Unpacked occasion in South Korea and that was its 2023 summer season foldables launch. That one came about in Seoul and I attended it for ZDNET together with different members of the worldwide press.
ZDNET reached out to Samsung for touch upon this story and can replace the article after we be taught extra.
