Because the launch of Amazon Nova at AWS re:Invent 2024, now we have seen adoption traits throughout industries, with notable features in operational effectivity, compliance, and buyer satisfaction. With its capabilities in safe, multimodal AI and area customization, Nova is enhancing workflows and enabling price efficiencies throughout core use circumstances.
On this publish, we share 4 high-impact, broadly adopted use circumstances constructed with Nova in Amazon Bedrock, supported by real-world prospects deployments, choices out there from AWS companions, and experiences. These examples are perfect for organizations researching their very own AI adoption methods and use circumstances throughout industries.
Customer support
Conventional chatbots typically frustrate customers with scripted, rigid responses that fail to grasp context or intent. For enterprises, these are missed alternatives to resolve points shortly, decrease assist prices, and drive buyer loyalty. AI-powered functions can perceive pure language, adapt to particular person buyer wants, and combine with backend techniques in actual time. Organizations are remodeling assist from a value middle right into a strategic driver of satisfaction and retention. These are sometimes high-volume and interactive situations, so the steadiness of price, velocity, and intelligence is essential.
Customer support functions constructed with Nova in Amazon Bedrock can seamlessly combine with enterprise information saved with AWS, and provide the safety, privateness, and reliability for manufacturing use in enterprise environments.
- Infosys, a number one international IT providers and consulting group, developed Infosys Occasion AI for real-time transcription, multilingual translation, and clever summarization of dwell occasion content material. Infosys Occasion AI is constructed with Amazon Nova Professional in Amazon Bedrock. Throughout a current occasion in Bangalore, the AI assistant dealt with round 230 customers per minute and was queried a median of 57 occasions per minute, producing greater than 9,000 session summaries. This answer enhanced data retention, engagement, and inclusivity by making occasion insights immediately accessible in a number of languages and codecs for hearing-impaired and distant individuals. By remodeling occasion content material right into a persistent, searchable multilingual data asset, Infosys Occasion AI accelerates studying and collaboration.
- Fortinet, an AWS Companion and cybersecurity firm, makes use of Amazon Nova Micro to energy its AI assist assistant, delivering important efficiency enhancements at a fraction of the associated fee. By switching to Nova Micro in Amazon Bedrock, Fortinet achieved an 85 occasions discount in inference prices, dramatically decreasing TCO whereas sustaining speedy response occasions. The assistant now helps customers shortly navigate advanced documentation throughout greater than 60 merchandise, bettering assist effectivity and elevating buyer satisfaction.
- Amazon Buyer Service makes use of Nova with its AI-driven situation decision system. The system is a two-step strategy combining intent detection and situation decision. Amazon Buyer Service custom-made Nova Micro, leading to 76.9% accuracy for in-domain points and 69.2% in generalization testing, surpassing present baselines by 5.4% and seven.3%, respectively. Moreover, Nova Lite is used for software choice, attaining 86.1% accuracy and 4.8% enchancment over current techniques.
- AWS Summit New York Metropolis 2025 was attended by 18,000 individuals, that includes the AI assistant Diana for customer support developed with Nova Sonic. By dialing a telephone quantity, the Sonic-powered voice assistant answered lots of of queries concerning the occasion, together with session particulars, location, and FAQs.
Search
Massive enterprises face gradual, siloed, and inefficient search throughout huge shops of structured and unstructured information, costing time, productiveness, and buyer responsiveness. By adopting AI-powered, multimodal search that understands pure language and enforces safe entry, organizations can ship immediate, related solutions from paperwork, photos, and technical recordsdata. This accelerates decision-making, shortens deal cycles, improves buyer satisfaction, and reduces the price of data discovery at scale. Search functions more and more depend on a mixture of data throughout modalities, together with textual content, paperwork, photos, and video.
Nova is among the many quickest and most cost-effective multimodal fashions, providing imaginative and prescient fine-tuning capabilities. Nova additionally integrates with broader Amazon fashions together with Amazon Titan Multimodal Embeddings and information providers together with Amazon OpenSearch Service for extra sturdy search capabilities and efficiency.
- Siemens confronted rising efficiency bottlenecks as its huge datasets strained conventional search techniques, slowing retrieval speeds and impacting productiveness throughout its international operations. To handle this, Siemens built-in Amazon Nova, attaining a threefold enhance in search efficiency that dramatically accelerated information retrieval and improved workflow effectivity. Amazon Nova delivers high-speed, scalable search capabilities, and Siemens’s implementation facilitates seamless integration with current techniques, sustaining enterprise continuity with minimal disruption. This enhanced consumer expertise and positioned Siemens to deal with future information progress with ease, supported by steady efficiency monitoring and tight infrastructure alignment.
- CBRE International Pulse System (GPS)—constructed with Amazon Nova Professional in Amazon Bedrock and OpenSearch Service—transforms property search throughout hundreds of customers worldwide. In-built partnership with AWS Skilled Providers and GenAI Specialists, GPS replaces gradual, fragmented legacy techniques with an AI-driven, multimodal search platform able to dealing with advanced queries, huge PDFs, and strict permission controls. Key outcomes embody 75% sooner doc ingestion, 70% decrease database latency, 87% sooner key phrase searches, and 51% sooner pure language queries. When totally deployed to over 6,000 customers later in 2025, GPS is projected to avoid wasting over 98,000 worker workdays yearly, unlocking $320,000 ARR and important operational effectivity. By shifting from Anthropic’s Claude Sonnet to Nova Professional and Anthropic’s Claude Haiku 3, CBRE additionally reduce AI inference prices by 3.5 occasions and 12 occasions, respectively, with out sacrificing accuracy.
Video understanding and evaluation
Organizations are adopting video understanding functions to drive enterprise worth throughout a number of fronts, together with buyer conduct evaluation, visitors patterns, and manufacturing high quality management. Safety and security advantages are realized by real-time menace detection and office security monitoring, and buyer expertise is enhanced by customized content material suggestions and improved content material searchability. Organizations achieve aggressive benefit by data-driven decision-making and innovation in service supply, whereas lowering prices by minimizing handbook evaluate processes and lowering safety incidents. This complete strategy to video evaluation helps corporations extract insights from their video information, in the end resulting in improved operations, higher decision-making, and enhanced buyer experiences. As builders construct, iterate, and evolve these functions, there’s a rising demand to natively perceive video versus coping with the overhead of frames, time stamps, and synchronization.
Amazon Nova fashions can analyze, classify, and summarize data within the video primarily based on offered directions. Functions constructed with Nova understanding fashions in Amazon Bedrock provide complete evaluation of a number of video codecs by versatile enter strategies, with the power to research, classify, and summarize video content material whereas dealing with recordsdata as much as 1 GB by Amazon Easy Storage Service (Amazon S3) integration.
- Bitcentral partnered with Caylent to remodel how archived content material is found, accessed, and reused. Utilizing Nova Professional in Amazon Bedrock, Caylent deployed an answer that aligned with the wants of journalists, producers, and broadcasters throughout greater than 1,600 shopper websites. By embedding semantic video search, contextual metadata technology, and AI-powered content material evaluation into its workflows, Bitcentral redefined how archived footage is listed, found, and reused. Journalists and producers can now floor high-value content material in actual time and unlock new income streams.
- Loka, an AWS Premier Companion, constructed a video surveillance providing to routinely determine and classify tens of millions of visible occasions in video footage. This technique successfully distinguishes between routine occasions and demanding incidents, serving to filter out non-essential actions and alerts. The answer proved extremely profitable, lowering irrelevant alerts by 55% whereas sustaining a menace detection charge above 97%. By implementing this automated filtering system, Loka doubled video monitoring effectivity for his or her shopper. The software, constructed on Amazon Bedrock utilizing Amazon Nova Professional, considerably decreased the workload for human operators whereas bettering total menace detection capabilities.
- Accenture Highlight can analyze long-form movies and routinely generate customized short-form clips and highlights, that are significantly helpful for sports activities content material like soccer, Components 1, and rugby. Highlight is able to matching content material to particular viewers demographics and might course of real-time CCTV footage in retail settings to create customized gives. The system is constructed with Amazon Nova in Amazon Bedrock and operates by three specialised tremendous brokers working beneath a central orchestrator. Highlight can course of movies in minutes fairly than the standard hours or days, whereas attaining price financial savings which might be 10 occasions higher than typical strategies. The answer is flexible sufficient for use throughout completely different industries, from media and leisure to retail, whereas sustaining top quality requirements and model alignment by its human-in-the-loop high quality assurance possibility.
Artistic content material technology
Organizations are in search of methods to revolutionize inventive content material technology together with inventory imagery, advertising and marketing marketing campaign property, and product visualizations. It’s typically slowed down by fragmented workflows, excessive manufacturing prices, and the necessity to repeatedly steadiness scale with personalization. Advertising groups battle to maintain up with the demand for recent, high-quality property throughout a number of channels, whereas inventive fatigue and lengthy lead occasions restrict their agility.
Amazon Nova addresses these challenges with Nova Canvas and Nova Reel: high-quality inventive fashions that rework textual content and picture inputs into professional-grade photos and movies. Nova inventive fashions are designed to ship customizable visible content material with management options, making inventive content material technology accessible and environment friendly for media, leisure, retail, advertising and marketing, and promoting industries.
- Dentsu is reimagining how adverts come to life with Amazon Nova inventive technology fashions. What used to take weeks of brainstorming, filming, and enhancing now occurs in days. Their inventive groups can sketch out an concept in plain language and watch it flip into polished movies and customized photos, prepared for markets throughout the globe in over 200 languages. Constructed-in safeguards like moderation, watermarking, and IP indemnity imply each piece stays model secure. For Co-op, Dentsu went a step additional—pairing Nova with Amazon Adverts to design customized viewers profiles that delivered a +4-point carry in model desire amongst 25–34-year-olds and a +5-point carry in favorability amongst prosperous buyers.
- Quantiphi, an AWS Premier International Consulting Companion, developed Qreator, a generative AI-powered advertising and marketing content material creation service constructed on AWS. Their service helps entrepreneurs create content material by pure language prompts whereas sustaining model consistency and cross-channel adaptability. With Qreator, enterprise can obtain an approximate 30% discount in content material creation time and get to market roughly 40% sooner, automating what was a handbook course of, and bettering consistency throughout codecs and channels.
- The Perfume Lab is a singular AWS activation that was showcased on the Cannes Lions Worldwide Competition of Creativity. It demonstrates tips on how to construct customized merchandise and marketing campaign property utilizing Amazon Nova basis fashions in Amazon Bedrock. Though our activation at Cannes Lions centered on customized perfume growth and advert marketing campaign creation, the underlying structure and methodology may be tailored throughout various classes, resembling trend, meals, and beverage, opening infinite potentialities for custom-made buyer experiences. The Perfume Lab activation gained two Worldwide Enterprise Awards: Gold for Exhibition Occasion Expertise and Silver for Experiential Occasion.
Conclusion
The 4 use circumstances offered on this publish display the utility of Amazon Nova throughout industries and functions. From Infosys’s Occasion AI bettering accessibility and engagement, to CBRE’s revolutionary property search system, to Loka’s clever video surveillance, and Dentsu’s inventive content material technology, every implementation showcases important, measurable enhancements in effectivity, price discount, and buyer satisfaction.
Organizations utilizing Amazon Nova are attaining tangible enterprise outcomes by evidence-based adoption methods. By partnering with Amazon and AWS Companions, organizations are accelerating their AI transformation whereas sustaining sturdy foundations in safety, compliance, and privacy-by-design ideas.
To get began constructing with Nova, go to the Amazon Nova consumer information or go to the AWS console.
Concerning the Authors
Abhinav Bhargava is a Sr Product Advertising Supervisor at AWS on the Amazon Nova crew, the place he focuses on scaling generative AI adoption by customer-centric options. With a background in design and sustainability, he brings a singular perspective to connecting expertise and creativity to drive enterprise innovation. Primarily based in Seattle, Abhinav enjoys enjoying volleyball, touring, and studying about new cultures.
Raechel Frick is a Sr Product Advertising Supervisor at AWS. With over 20 years of expertise within the tech business, she brings a customer-first strategy and progress mindset to constructing built-in advertising and marketing applications. Primarily based within the better Seattle space, Raechel balances her skilled life with being a soccer mother and after-school carpool supervisor, demonstrating her means to excel each within the company world and household life.
