A copywriter got here again from a week-long household depart and acquired the information that, regardless of her loyalty and constant efficiency, her job had quietly been handed over to AI — just because it was cheaper.
That situation isn’t ripped from the longer term; it’s taking place now, and it’s uglier than ironic.
In a Reddit submit that’s gone viral, the author shared how she selected to not plug into AI instruments, preferring authentic thought — solely to be met with a sentence that hit more durable than any critique: “AI is cheaper.” Her stability shattered.
Ask your self: what does it really feel wish to get up to that surreal second the place you’re advised your craft, voice, and sweat are actually deemed redundant?
It’s not a glitch in a dystopian script; it’s actual life, and it’s unsettling how swiftly issues are shifting in inventive careers.
This isn’t the one story on the market. Keep in mind Annabel, the garden-center copywriter who acquired let go after administration whispered, “Simply put it in ChatGPT”?
She ended up shedding her dream job when AI took over her writing with out a lot fanfare—and all on an everyday workday.
However hey, let’s not fall into doom-and-gloom territory and not using a pinch of nuance. There’s a robust argument that good copywriters nonetheless have a leg to face on.
Individuals who deeply perceive model voice, technique, story arcs — they’re nonetheless, and certain will stay, in demand. One seasoned author put it bluntly: AI will substitute the weak, however the expert? They’re untouchable.
In the meantime, entrepreneurs aren’t simply pushing copy out with robotic robotitude — they’re utilizing AI to streamline mundane duties.
Based on analysis from HubSpot, 68% of selling leaders noticed ROI from AI, 75% used it to cut back guide work, and a whopping 86% mentioned it frees up greater than an hour a day.
Seems like a dream, proper? Besides when that hour means potential layoffs for the parents doing the precise writing.
So, the place does that depart us? On one hand, AI is a instrument that may turbocharge content material creation, particularly for formulaic or repetitive work.
On the opposite, it’s more and more seen as a swift and cost-effective substitute — particularly when budget-conscious companies need to trim workers. That Netflix of AI comfort is tempting, nevertheless it’s leaving gifted creatives out within the chilly.
Readers — in case you’re a author, marketer, or simply somebody who values a human contact — it is a second to assume strategically.
Upskill, lean into creativity, construct a voice no algorithm can mimic. Perhaps ask your supervisor subsequent time: “Can AI do that job? Certain. However can it care? That’s the place I nonetheless reign.”
