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    Home»Emerging Tech»The ‘brownie recipe downside’: why LLMs will need to have fine-grained context to ship real-time outcomes
    Emerging Tech

    The ‘brownie recipe downside’: why LLMs will need to have fine-grained context to ship real-time outcomes

    Sophia Ahmed WilsonBy Sophia Ahmed WilsonFebruary 5, 2026No Comments4 Mins Read
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    The ‘brownie recipe downside’: why LLMs will need to have fine-grained context to ship real-time outcomes
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    As we speak’s LLMs excel at reasoning, however can nonetheless wrestle with context. That is notably true in real-time ordering techniques like Instacart. 

    Instacart CTO Anirban Kundu calls it the "brownie recipe downside."

    It's not so simple as telling an LLM ‘I wish to make brownies.’ To be really assistive when planning the meal, the mannequin should transcend that easy directive to know what’s accessible within the person’s market based mostly on their preferences — say, natural eggs versus common eggs — and issue that into what’s deliverable of their geography so meals doesn’t spoil. This amongst different vital components. 

    For Instacart, the problem is juggling latency with the right combination of context to supply experiences in, ideally, lower than one second’s time. 

    “If reasoning itself takes 15 seconds, and if each interplay is that gradual, you're gonna lose the person,” Kundu stated at a latest VB occasion. 

    Mixing reasoning, real-world state, personalization

    In grocery supply, there’s a “world of reasoning” and a “world of state” (what’s accessible in the actual world), Kundu famous, each of which have to be understood by an LLM together with person choice. However it’s not so simple as loading the whole thing of a person’s buy historical past and identified pursuits right into a reasoning mannequin. 

    “Your LLM is gonna blow up right into a measurement that will probably be unmanageable,” stated Kundu. 

    To get round this, Instacart splits processing into chunks. First, information is fed into a big foundational mannequin that may perceive intent and categorize merchandise. That processed information is then routed to small language fashions (SLMs) designed for catalog context (the sorts of meals or different objects that work collectively) and semantic understanding. 

    Within the case of catalog context, the SLM should be capable of course of a number of ranges of particulars across the order itself in addition to the completely different merchandise. As an example, what merchandise go collectively and what are their related replacements if the primary selection isn't in inventory? These substitutions are “very, crucial” for an organization like Instacart, which Kundu stated has “over double digit circumstances” the place a product isn’t accessible in an area market. 

    By way of semantic understanding, say a consumer is trying to purchase wholesome snacks for kids. The mannequin wants to know what a wholesome snack is and what meals are applicable for, and attraction to, an 8 12 months outdated, then establish related merchandise. And, when these specific merchandise aren’t accessible in a given market, the mannequin has to additionally discover associated subsets of merchandise. 

    Then there’s the logistical factor. For instance, a product like ice cream melts rapidly, and frozen greens additionally don’t fare effectively when disregarded in hotter temperatures. The mannequin will need to have this context and calculate a suitable deliverability time. 

    “So you may have this intent understanding, you may have this categorization, then you may have this different portion about logistically, how do you do it?”, Kundu famous.

    Avoiding 'monolithic' agent techniques

    Like many different firms, Instacart is experimenting with AI brokers, discovering that a mixture of brokers works higher than a “single monolith” that does a number of completely different duties. The Unix philosophy of a modular working system with smaller, targeted instruments helps tackle completely different cost techniques, as an illustration, which have various failure modes, Kundu defined. 

    “Having to construct all of that inside a single surroundings was very unwieldy,” he stated. Additional, brokers on the again finish speak to many third-party platforms, together with point-of-sale (POS) and catalog techniques. Naturally, not all of them behave the identical approach; some are extra dependable than others, and so they have completely different replace intervals and feeds. 

    “So having the ability to deal with all of these issues, we've gone down this route of microagents relatively than brokers which are dominantly massive in nature,” stated Kundu. 

    To handle brokers, Instacart has built-in with OpenAI’s mannequin context protocol (MCP), which standardizes and simplifies the method of connecting AI fashions to completely different instruments and information sources.

    The corporate additionally makes use of Google’s Common Commerce Protocol (UCP) open customary, which permits AI brokers to instantly work together with service provider techniques. 

    Nevertheless, Kundu's workforce nonetheless offers with challenges. As he famous, it's not about whether or not integration is feasible, however how reliably these integrations behave and the way effectively they're understood by customers. Discovery could be troublesome, not simply in figuring out accessible companies, however understanding which of them are applicable for which process.

    Instacart has needed to implement MCP and UCP in “very completely different” circumstances, and the largest issues they’ve run into are failure modes and latency, Kundu famous. “The response occasions and understandings of each of these companies are very, very completely different I might say we spend in all probability two thirds of the time fixing these error circumstances.” 

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