why authenticity issues for leaders, as belief declines

object(WP_Post)#8700 (24) {
[“ID”]=>
int(43086)
[“post_author”]=>
string(2) “75”
[“post_date”]=>
string(19) “2025-11-06 02:43:36”
[“post_date_gmt”]=>
string(19) “2025-11-06 02:43:36”
[“post_content”]=>
string(12523) “

Ngaire Crawford, Director of Insights, ANZ

In management conferences throughout the business, a single query has develop into unavoidable: “What’s our AI technique?” Behind this query is usually the unstated hope for an “AI Straightforward Button”: a legendary, one-click resolution to our most advanced measurement challenges. As somebody who spends a big portion of my time designing these new frameworks, I am infinitely extra excited in regards to the blueprints and the foundations than what color the home is painted.

For the primary time in my profession, we’ve got the instruments to cease utilizing proxies and begin constructing what we have all the time needed: true, at-scale, subtle measurement. The actual alternative is not in automation, which lets the AI determine;  it is within the structure and design of techniques for the AI to observe. For many years, I’ve been pissed off by proxies. I’ve watched organisations use metrics like Impressions and Share of Voice as proxies for affect and affect. Too many individuals have been measuring the loudness of their voice, not whether or not anybody was really listening.

A lot of the historical past of communications measurement has been a narrative of ‘ok’ knowledge. And in some instances, knowledge that wasn’t even good in any respect (*cough* AVEs). 

Why a blueprint nonetheless wants an architect

However earlier than we are able to harness the potential of AI, we’ve got to be trustworthy in regards to the know-how and instruments we’re working with. As anybody who’s ever used a “good” device is aware of, they are often… effectively, confidently unsuitable.

The brand new problem is not simply “Rubbish In, Rubbish Out.” The brand new problem is that the AI has develop into a high-speed, frighteningly convincing echo chamber. When a machine delivers a flawed perception, it does so with the resolute certainty of a supercomputer, laundering that flaw right into a “reality.”As architects, our job is to audit the blueprints and stress-test the supplies earlier than we construct the home. When my crew and I check these fashions, we’re not simply in search of what they do proper. We’re methodically trying to find the place they go unsuitable.

The place we proceed to see a essential want for human intervention and experience:

• Context Blindness: AI is an excellent pattern-matcher, but it surely has restricted real-world context and struggles to establish the intent of what’s being analysed. It will probably miss the nuance of language, the authority of a supply, or whether or not one thing is reality or hypothesis.
• Language Bias: That is my private favorite and takes a number of varieties. AI is educated on textual content, but it surely is not (but) educated on human subtext. This will seem like missed nuance for slang utilized by youthful audiences or rising shifts within the which means of language. Fashions are finally impacted and biased by their coaching knowledge, so this will additionally imply bigger systemic biases are amplified and never appropriately interrogated.
• Viewpoint Collapse: Whereas AI can generally get locked right into a perspective primarily based on its coaching, it might probably additionally collapse a number of, distinct viewpoints (like a speaker’s sarcastic intent vs. the literal textual content) right into a single, flat monolith. This drastically adjustments the outcomes of your evaluation and finally the understanding of your viewers.

That is the methodical, behind-the-scenes work that always goes unseen, and it’s the essential due diligence wanted. It’s not as flashy as writing a press launch sooner, but it surely’s the solely solution to construct a device you’ll be able to really belief to make a strategic choice.

New instruments, identical bedrock ideas

This testing is not nearly discovering technical bugs or humorous hallucinations. We’re testing these new AI fashions in opposition to the foundational, hard-won ideas of communications measurement that our business has spent years formalising.

AI is an extremely highly effective new device, but it surely does not get a free go. It nonetheless has to observe the foundations of excellent measurement.

• Measure outcomes, not simply outputs: This has all the time been our objective. An AI-driven method that solely counts outputs (like mentions or sentiment) 1,000 occasions sooner continues to be only a sooner measure of noise. It does not let you know if a single thoughts was modified or a single motion was taken.
• Demand transparency: A metric is ineffective if you cannot clarify the way it’s calculated. That is my largest critique of the present “plug-and-play” method to AI. If a vendor offers a proprietary ‘Repute Rating’ of seven.2, they usually cannot (or will not) let you know the components, it is not a metric. It is advertising and marketing.
• Hyperlink exercise to enterprise goals: That is crucial rule of all. The one motive to measure is to tell a strategic choice that ladders as much as a enterprise objective. A device that simply produces knowledge, however no clear perception linked to your particular goals, has failed.

After we cease seeing AI as a magic field and begin seeing it as a strong, scalable engine, one which we should construct and steer primarily based on these ideas, then it turns into actually transformative.

The payoff: the instruments are lastly catching as much as our ambition

A brand new frontier of alternative is right here. Similar to the potential to maneuver from being reactive to being predictive, and it takes cautious design to get this proper. Our conventional evaluation has been sensible at explaining what has simply occurred. Now, as architects of those new techniques, we’re constructing and testing AI fashions that may scan the horizon for the faint indicators that precede a serious narrative shift.

We are able to empower motion from broadcasting and the previous spray and pray method; to precision, deliberate engagement of stakeholders and audiences. That is one other space the place the craft of measurement design is important. AI offers us the ability to see the micro-communities and particular, high-authority voices that really form opinion. The work is in designing the fashions that may establish them precisely.

Lastly, we are able to (ultimately!) transfer from quantifying to qualifying at scale. For me, that is essentially the most thrilling and sophisticated problem. For 20 years, I’ve had to decide on: a large-scale quantitative research (which missed nuance) or a small-scale qualitative evaluation (which could not be scaled). As architects, we are able to now design frameworks that do not simply give a “constructive” rating however verify {that a} particular strategic message landed, with the proper audiences, and within the meant context.

That’s the alternative. It isn’t magic. It is the methodical, affected person engineering we have been ready for. It’s the distinction between a “plug-and-play” gimmick and a really strategic asset. The actual payoff is not simply sooner reporting, it’s about essentially upgrading behaviours and expectations of measurement. This is not an in a single day shift. As any analysis chief will let you know, a brand new methodology takes time, testing and refinement to get proper.

The long run we have been ready for

For my whole profession, we’ve been strategic thinkers working with instruments that might solely present us the previous. We have been pressured to be historians, meticulously analysing what had already occurred to foretell future behaviour. The important thing to utilizing this new, advanced know-how successfully is; robust communication, articulation and important human pondering. The ability of any AI is unlocked by the standard of the query you ask it. It is a system that rewards clear, exact, and strategic language.

It is a huge homefield benefit for communicators, who’ve spent their whole careers honing the precise expertise required to be the architects of this new period. The AI we’re utilizing right this moment is the worst it can ever be. It would solely get higher, sooner, and extra succesful from right here. That is what’s so thrilling, and it is just the start. This new technology of AI pushed approaches does not exchange our instinct, it amplifies it. As communicators (and researchers!) that is the second to degree up. We get to be the explorers and the strategists who join communications on to enterprise, coverage and societal outcomes. 

We’re not simply constructing higher measurement and deeper insights; we’re main a extra clever, extra responsive and extra impactful occupation. What an extremely thrilling time to be on this business.

Able to be the architect of your personal measurement technique?

To learn to construct the proper KPIs and inform a compelling story together with your knowledge, register for our stay webinar:

• Subject: Making Communications Rely: Construct your KPI confidence and storytelling”
• Date & time: 12 November, 11am AEDT/ 2pm NZT
• Hosted by: Ngaire Crawford, Director of Insights for ANZ, Isentia.

”
[“post_title”]=>
string(78) “Past the “Straightforward Button”: architecting a brand new, smarter period of comms measurement”
[“post_excerpt”]=>
string(122) “Discover how essential human oversight is over AI fashions in the case of the way forward for good measurement in communications. ”
[“post_status”]=>
string(7) “publish”
[“comment_status”]=>
string(4) “open”
[“ping_status”]=>
string(4) “open”
[“post_password”]=>
string(0) “”
[“post_name”]=>
string(74) “beyond-the-easy-button-architecting-a-new-smarter-era-of-comms-measurement”
[“to_ping”]=>
string(0) “”
[“pinged”]=>
string(0) “”
[“post_modified”]=>
string(19) “2025-11-06 05:06:06”
[“post_modified_gmt”]=>
string(19) “2025-11-06 05:06:06”
[“post_content_filtered”]=>
string(0) “”
[“post_parent”]=>
int(0)
[“guid”]=>
string(32) “https://www.isentia.com/?p=43086”
[“menu_order”]=>
int(0)
[“post_type”]=>
string(4) “put up”
[“post_mime_type”]=>
string(0) “”
[“comment_count”]=>
string(1) “0”
[“filter”]=>
string(3) “uncooked”
}

object(WP_Post)#8372 (24) {
[“ID”]=>
int(42751)
[“post_author”]=>
string(2) “75”
[“post_date”]=>
string(19) “2025-10-28 02:53:07”
[“post_date_gmt”]=>
string(19) “2025-10-28 02:53:07”
[“post_content”]=>
string(10970) “

The worldwide panorama of Muslim journey has essentially modified within the post-pandemic period. We’re not speaking a couple of area of interest market however a couple of dynamic, quickly increasing demographic reshaping international tourism. We lately labored on a co-branded report with Have Halal, Will Journey (HHWT), which included an evaluation of 1.4 million knowledge factors on mainstream and social media sources within the APAC area from 1st November 2024 – thirty first August 2025 to a major shift in fashionable journey. Asia has emerged as the brand new epicentre for journey conversations, surpassing the Center East. As nations search to draw this marketplace for financial development, particularly amid declining tourism from different areas, the area has develop into crowded. For manufacturers and locations trying to capitalise on the proper audiences, superficial efforts are not sufficient. Being genuine is the essential foreign money on this new world.

Prashant Saxena, VP of Income and Insights, for the SEA area offered this report on the Have Halal, Will Journey Deep Dive session on “Courageous New World“ that noticed PR & Comms and advertising and marketing people from airways, accommodations and tourism boards to know what the most recent journey insights are and why Muslim journey is surging. We interacted with the attendees at our sales space to introduce them to our media monitoring and viewers intelligence capabilities.

Strolling the discuss: constructing culturally inclusive infrastructure

Locations and types are “strolling the discuss” by transferring past advertising and marketing campaigns to tangible, on-the-ground funding. Nations are actively growing Muslim-friendly infrastructure, together with airways, accommodations, and cost platforms, to cater to this inflow of vacationers. This doesn’t imply offering solely fundamental companies, however slightly aiming to be as culturally inclusive as potential by embedding Muslim-friendly issues into the journey expertise. That is additionally partially exacerbated by the decline in Chinese language travellers to Southeast Asia, which has led to nations on this area attracting Muslim vacationers and them as the most suitable choice, seeing how a lot of a muslim crowd there already is domestically.

For instance, Vietnam is constructing a complete Halal tourism ecosystem with the objective of building Muslim-friendly zones in its capital by 2030. Equally, the Philippines has rolled out halal-accredited institutions and important companies like healthcare and finance , whereas Australia is mainstreaming halal meals alongside different moral/way of life selections like ‘vegan’ and ‘gluten-free’. This adjustments the narrative, exhibiting a deep dedication that resonates much more powerfully than a easy welcome.

Proudly owning the narrative by navigating traveller issues

The need is for manufacturers and tourism locations to take management of the story, even when there are points. The chance is immense, however travellers are conscious about challenges. Conversations round rising prices and scams have dominated on-line discussions, notably in Southeast Asia. Nations like Malaysia and Turkey have seen damaging sentiment as a consequence of points with halal certification and journey scams, which erode belief at a foundational degree. In Indonesia, some even hyperlink inflation to the regulatory burdens of halal certification on small companies.

One of the best ways for manufacturers and tourism teams to deal with these issues is to obviously clarify what they’re doing to repair them. Admitting there are issues reveals duty and helps construct belief by proving they hearken to vacationers. Expertise, like apps for faith-based companies, is useful, however it isn’t sufficient by itself. They have to be backed by clear motion on the bottom.

The authenticity playbook: a strategic information to help genuine communication

Manufacturers want to know that in an more and more digital world, audiences are extremely alert to indicators of what feels “actual”. The report introduces an “authenticity playbook” that outlines key cues that form whether or not audiences belief and have interaction with content material. The evaluation reveals that social media posts with extra authenticity cues or indicators have increased engagement charges.

To take advantage of this, manufacturers ought to create methods which might be each environment friendly and give attention to the human qualities folks care about. Communication from manufacturers or leaders ought to embody:

• Cultural anchoring: Manufacturers ought to do extra than simply make small gestures. They will provide helpful guides for halal meals, level out easy-to-find prayer areas, and spotlight actually inclusive experiences. For instance, AirAsia understands its viewers and operates many flights between nations with giant Muslim populations. The airline makes its message clear via particular offers, collaborations with influencers, and partnerships with on-line journey companies to supply one of the best packages, whereas additionally selling halal meals and Muslim-friendly companies.
• Endorsement and validation: Manufacturers ought to work with trusted Muslim journey influencers and, much more importantly, encourage common vacationers to share their tales and critiques. This sort of social proof is far more plausible than conventional advertisements.
• Constant voice: Manufacturers want to take care of a dependable, acquainted tone throughout all communication channels. Being constant reveals they’re steady and dedicated, which helps construct a robust model picture over time.

The Muslim journey market is evolving with sophistication and goal. Travellers right this moment are in search of extra than simply halal meals choices. They’re searching for digital detox retreats impressed by Islamic values, regenerative tourism that helps native communities, and protected areas for solo feminine vacationers. For locations and types, the trail ahead requires an genuine and strategic dedication. Those that grasp the artwork of real connection and constantly “stroll the discuss” won’t solely seize a share of this thriving market however will even earn its most dear asset: belief.

---

Interested by studying how Isentia may also help? Fill in your particulars under to get entry to our newest co-branded report on “Muslim Journey Pulse: evolving viewers notion on Muslim meals, journey and commerce” and browse extra about our cues designed to measure model authenticity.

”
[“post_title”]=>
string(84) “Muslim journey within the fashionable period: how manufacturers cater to serve cultures extra inclusively”
[“post_excerpt”]=>
string(134) “Study the key cues or indicators that assist PR leaders and types measure authenticity, to take care of repute dangers and rebuild belief.”
[“post_status”]=>
string(7) “publish”
[“comment_status”]=>
string(4) “open”
[“ping_status”]=>
string(4) “open”
[“post_password”]=>
string(0) “”
[“post_name”]=>
string(90) “muslim-travel-in-the-modern-era-how-brands-are-catering-to-serve-cultures-more-inclusively”
[“to_ping”]=>
string(0) “”
[“pinged”]=>
string(0) “”
[“post_modified”]=>
string(19) “2025-11-06 04:12:01”
[“post_modified_gmt”]=>
string(19) “2025-11-06 04:12:01”
[“post_content_filtered”]=>
string(0) “”
[“post_parent”]=>
int(0)
[“guid”]=>
string(32) “https://www.isentia.com/?p=42751”
[“menu_order”]=>
int(0)
[“post_type”]=>
string(4) “put up”
[“post_mime_type”]=>
string(0) “”
[“comment_count”]=>
string(1) “0”
[“filter”]=>
string(3) “uncooked”
}

object(WP_Post)#8475 (24) {
[“ID”]=>
int(42501)
[“post_author”]=>
string(2) “75”
[“post_date”]=>
string(19) “2025-10-07 03:02:47”
[“post_date_gmt”]=>
string(19) “2025-10-07 03:02:47”
[“post_content”]=>
string(9746) “

Throughout reputational crises, many manufacturers discover themselves pressed into methods which might be completely reactive. Nonetheless, a greater understanding of a model’s viewers and stakeholders – how they convey and what they worth – would empower manufacturers and the groups working their messaging to reply extra authentically, serving to comms land in the proper means on the proper time.
With AI content material taking on viewers information and social feeds, model management should put money into making a framework that really measures authenticity.

Prashant Saxena, VP of Income and Insights, for Isentia (SEA area) in his analysis paper on “Authenticity within the age of AI” has recognized cues or indicators that audiences subconsciously search for when figuring out if a social put up is written by a human or digital influencer. Understanding these cues offers manufacturers and PR leaders a a lot wanted handbook or playbook that guides them with the content material audiences count on to eat. These equip us with a sensible roadmap with clear implications for AI governance and digital literacy amidst the office and audiences.

Why is authenticity in disaster?

Cues in motion

Audiences are extra alert than ever to indicators of what feels real on-line. These refined markers, from factual accuracy and cultural relevance to tone, consistency, and timing, affect whether or not folks belief a model’s message, interact with it, or scroll previous.

Our evaluation of management posts on social platforms reveals a sample. The extra authenticity cues a put up displayed, the upper the engagement it obtained. It’s not about counting on one sign however about layering a number of ones collectively. Posts that confirmed id, accuracy, emotional expression, and consistency outperformed those who didn’t. For manufacturers, this perception affords a sensible takeaway. Each put up will be examined in opposition to these cues. The nearer the content material aligns with them, the extra doubtless it’s to spark significant engagement. When conversations are filtered via these markers, essentially the most beneficial viewers suggestions comes into focus, the sort that helps manufacturers alter methods and join extra deeply with folks.

Taking a look at how tech leaders put up on LinkedIn reveals simply how highly effective authenticity cues will be. Piotr Skalski’s celebration of hitting 30,000 GitHub stars mixed id, visuals, group validation, and extra – and it drew the best engagement. Tay Bannerman’s put up leaned on accuracy, cultural perception, and emotion, incomes barely much less traction, whereas Oliver Molander’s tackle ChatGPT carried fewer cues total and noticed the bottom engagement of the three. This comparability highlights how posts with a richer mixture of cues are likely to resonate extra, whereas these with fewer indicators battle to spark the identical response.

Authenticity isn’t one-dimensional. It’s constructed from many layers, and types that stability the size and effectivity of AI with recognisable human indicators will stand out. Those that handle each can obtain extra by constructing belief, relevance, and long-term human connection. Ching Yee Wong, VP of Communications, APEC at Marriott Worldwide mentioned, “AI can improve planning and proposals, however the human factor stays central to the expertise. Expertise helps effectivity, whereas cultural sensitivity and private care should stay human-driven.”

How the launch of Chat GPT-5 didn’t conform with viewers expectations

The GPT-5 launch was not one of the best. The expectations have been so excessive, that audiences knew it was certain to disappoint. Why was it less than mark? The net vocal customers of a model are the spokespeople that the model didn’t select. These audiences are loyal customers of the product and in alternate, they count on that the model present them with what they want. The financial facet turns into irrelevant if the model delivers.

When OpenAI launched GPT-5, many long-time customers felt let down. The choice to merge earlier fashions into one model was seen by some as a cost-cutting transfer, and the frustration was loudest among the many platform’s most loyal viewers. Operating these reactions via our authenticity cues confirmed a transparent hole in cultural relevance. The discharge didn’t mirror the expectations or norms of its most vocal customers. That’s an necessary lesson for manufacturers and leaders – audiences wish to really feel heard. One of the best ways to realize that’s by analysing on-line conversations via these cues, which may reveal what folks actually count on and information how one can reply.

---

Interested by studying how Isentia may also help? Fill in your particulars under to get entry to our newest Authenticity Report and browse extra about our cues designed to measure model authenticity.

”
[“post_title”]=>
string(58) ” rebuild model belief via genuine communication”
[“post_excerpt”]=>
string(134) “Study the key cues or indicators that assist PR leaders and types measure authenticity, to take care of repute dangers and rebuild belief.”
[“post_status”]=>
string(7) “publish”
[“comment_status”]=>
string(4) “open”
[“ping_status”]=>
string(4) “open”
[“post_password”]=>
string(0) “”
[“post_name”]=>
string(58) “how-to-rebuild-brand-trust-through-authentic-communication”
[“to_ping”]=>
string(0) “”
[“pinged”]=>
string(0) “”
[“post_modified”]=>
string(19) “2025-10-07 03:02:53”
[“post_modified_gmt”]=>
string(19) “2025-10-07 03:02:53”
[“post_content_filtered”]=>
string(0) “”
[“post_parent”]=>
int(0)
[“guid”]=>
string(32) “https://www.isentia.com/?p=42501”
[“menu_order”]=>
int(0)
[“post_type”]=>
string(4) “put up”
[“post_mime_type”]=>
string(0) “”
[“comment_count”]=>
string(1) “0”
[“filter”]=>
string(3) “uncooked”
}

object(WP_Post)#11085 (24) {
[“ID”]=>
int(42392)
[“post_author”]=>
string(2) “75”
[“post_date”]=>
string(19) “2025-09-30 02:09:06”
[“post_date_gmt”]=>
string(19) “2025-09-30 02:09:06”
[“post_content”]=>
string(11789) “

Mass AI-generated content material has overwhelmed our social feeds, and that has set a way of panic amongst PR leaders. Model communications have been difficult earlier, however this has been exasperated even additional by AI content material. Audiences have been left confused, whether or not or not it’s not with the ability to differentiate between actual and faux personalities on-line or pretend statements being circulated to mislead audiences. This has stored management questioning how they will lower via and affect their goal audiences who’re, in the intervening time, overstimulated with AI-driven content material.

We analysed 30M knowledge factors between 1st January 2025 – twelfth August 2025 globally on social and mainstream media like X, Boards, On-line information, LinkedIn, TikTok, Instagram and Fb. We checked out actual world instances of how audiences have been misled to imagine one thing is actual, and the way this began a domino impact on the content material being consumed by the world right this moment.

The rise of artificial content material outranks fact-checkers by a mile

Artificial media has taken over the web and viewers feeds have been flooded with unrelated and unreliable AI content material. What’s necessary to notice is that, with mass AI content material, unreliability can result in getting right into a harmful spiral of consuming nonsensical content material that doesn’t profit anyone. Consequently, audiences have began to defend the content material they see by eager to solely subscribe to what conforms with their expectations. With a decline within the variety of fact-checkers, misinformation and disinformation have develop into rampant.

Digital influencers are creeping in on social media feeds

Mia Zelu, a digital influencer, grew well-liked throughout this 12 months’s Wimbledon. On her Instagram, she had uploaded a photograph carousel that regarded like she was bodily there on the All England Membership having fun with a drink. At first, she appeared actual, however the media and audiences rapidly questioned it. She posted the pictures in July of this 12 months through the event with a caption, however was fast to disable her remark part including to the thriller and debate. There was quite a lot of on-line backlash with audiences clearly pissed off with how simply deceiving this may very well be. Regardless of the backlash, her follower rely grew and her account now has about 168k followers.

The conversations round AI influencers is barely simply starting and raises severe questions on authenticity, digital consumption and the way AI personas can actually have an effect on viewers perceptions – with out actually present.

AI means manufacturers are working in an area of decreased belief

In line with the AI Advertising Benchmark Report 2024, the belief deficit straight impacts model communications methods, as 36.7% of entrepreneurs fear in regards to the authenticity of AI-driven content material, whereas 71% of customers admit they battle to belief what they see or hear due to AI.

Audiences usually are not rejecting AI outright, however the opacity round it may very well be harmful, making their confidence in AI as a device shaky. That is the place PR leaders have to make genuine communication a necessity and never only a “nice-to-have”. In occasions the place audiences are doubting whether or not a message was written by a human or a machine, the worth of real and honest human-driven storytelling rises.

Actual-world cases the place AI as a device misses

Scepticism in direction of AI doesn’t simply come from high-profile controversies. It reveals up in small, on a regular basis moments that frustrate audiences and remind them how fragile belief will be.

• Grok’s picture blunder: A extensively shared photograph of a younger woman begging for meals in Gaza was wrongly tagged by Grok as being from Iraq in 2004. The error unfold rapidly throughout platforms, fuelling anger about misinformation and elevating questions in regards to the reliability of AI instruments.
• McDonald’s drive-thru glitch: A buyer within the US posted a TikTok exhibiting how AI at a drive-thru added 9 further candy teas to her order. The error brought on by crosstalk from one other lane, may appear trivial, but it surely highlights how automation can fail at easy duties and the way simply these failures go viral when shared on-line.
• Air Canada chatbot case: A buyer searching for details about bereavement fares was misled by the airline’s chatbot. When the corporate was requested to elucidate this, they claimed the chatbot was “answerable for its personal actions.” A Canadian tribunal then, rejected this defence and ordered Air Canada to compensate the passenger. The incident drew widespread protection, reinforcing public issues that companies are over-relying on AI with out accountability.

Audiences count on to eat “extra actual and fewer pretend”

---

Interested by studying how Isentia may also help? Fill in your particulars under to entry the complete Authenticity Report 2025 that uncovers cues for measuring model and stakeholder authenticity.

”
[“post_title”]=>
string(47) “AI has saturated viewers information and social feeds”
[“post_excerpt”]=>
string(0) “”
[“post_status”]=>
string(7) “publish”
[“comment_status”]=>
string(4) “open”
[“ping_status”]=>
string(4) “open”
[“post_password”]=>
string(0) “”
[“post_name”]=>
string(47) “how-ai-saturated-audience-news-and-social-feeds”
[“to_ping”]=>
string(0) “”
[“pinged”]=>
string(0) “”
[“post_modified”]=>
string(19) “2025-10-02 04:47:05”
[“post_modified_gmt”]=>
string(19) “2025-10-02 04:47:05”
[“post_content_filtered”]=>
string(0) “”
[“post_parent”]=>
int(0)
[“guid”]=>
string(32) “https://www.isentia.com/?p=42392”
[“menu_order”]=>
int(0)
[“post_type”]=>
string(4) “put up”
[“post_mime_type”]=>
string(0) “”
[“comment_count”]=>
string(1) “0”
[“filter”]=>
string(3) “uncooked”
}