Yield Guild Video games Affiliation introduced that it has expanded into Web3 sport publishing with the launch of the causal Degen sport LOL Land.
With the launch of its first title, LOL Land, Yield Guild Video games Affiliation (Yield Guild) has introduced YGG Play, a brand new sport publishing unit devoted to lighthearted, addictive video games that embrace the chaos and tradition of crypto degeneracy.
With YGG Play, the affiliation goals to outline a brand new style in gaming: Informal Degen. The debut sport — a browser-based informal board sport that includes members of the Pudgy Penguins neighborhood as playable characters — with 116,000 pre-registrations previous to its unique launch on Summary Chain. By taking part in, gathering factors, and unlocking NFTs in LOL Land, gamers have the possibility to win a part of a prize pool funded on Might 1, valued at $10 million in YGG token rewards.
“Over the previous 4 years, we’ve seen and performed tons of of video games, and Yield Guild has invested in a lot of them. By that have, we’ve come to know what’s enjoyable, what works and what doesn’t, and that’s led us to develop some very sturdy opinions on learn how to finest serve the crypto market,” mentioned Gabby Dizon, cofounder of Yield Guild, in an announcement. “YGG Play, which is particularly focusing on the Informal Degen market, is our expression of all the pieces we’ve realized, beginning with our first sport, LOL Land.”
LOL Land options 4 thematic boards, every with a singular mechanic: YGG Metropolis, Seashore Day, Carnival, and Ice World Wonderland — the latter being residence to the Pudgy Penguins IP, the place gamers can select to playable characters based mostly on notable members from Pudgy’s neighborhood, together with Aaron Teng, Rusk0f, KP, Burnasso, and Orange. Dizon can also be a playable sport character, and different themes are underneath improvement, together with Pirate Cove and Parkside Story.
The Summary Chain, the unique platform for LOL Land, was created by Igloo Inc., the father or mother firm of Pudgy Penguins. Its consumer-first strategy makes it simpler for gamers to get into Web3 video games through the use of chain abstraction and integrating friendlier onboarding mechanisms equivalent to social logins and passkeys. The platform has already succeeded with a number of launches, together with Myriad, Roach Racing Membership, and Gacha. The launch additionally coincides with the YGG token being obtainable on Summary.
“LOL Land is a sport constructed by degens for degens,” mentioned Luca Netz, CEO of Pudgy Penguins, in an announcement. “It takes all the pieces we’ve come to like about taking part in Web3 video games and places it into an informal pick-up-and-play expertise. We’re actually excited to be part of YGG’s first sport and its unique launch on Summary.”
LOL Land provides two gameplay modes to swimsuit completely different participant preferences. The free mode permits gamers to take pleasure in limitless rolls without charge, although it doesn’t embrace YGG token rewards. Within the premium mode, gamers should purchase premium rolls, with factors earned by way of gameplay eligible for redemption in YGG tokens. LOL Land is barely obtainable to gamers 18 years or older and in sure nations. The sport is offered to play now at LOL.Land.
I requested Dizon a couple of questions. In a message to GamesBeat, Dizon mentioned YGG is a guild protocol that gives guilds with a set of instruments to arrange onchain.
“Our core neighborhood’s Discord at present has over 112,000 members and our Guild Development Program (GAP) has seen over 300,000 neighborhood members use our questing platform,” Dizon mentioned. “Since launching on Base in November final 12 months, we’ve had greater than 75 Onchain Guilds join our platform’s pilot. We even have a world community of guilds spanning 11 areas, represented by our guild companions YGG Pilipinas (Philippines), W3GG (Southeast Asia), OLA GG (Latin America), KGeN (India, Brazil, Saudi Arabia), SKYGG (South Korea), YGG Japan, YGG China, AMG DAO (Europe), and NYXL (North America).”
Requested why YGG determined to make a sport, Dizon mentioned, “We determined to launch our sport publishing arm as a result of we need to set up the “Informal Degen” class in Web3 video games. With our historical past and our deep connection to the neighborhood and its crypto-native, grassroots, play-first tradition, sport publishing felt like a pure growth.”
YGG has grown right into a hub for gamers to find new video games and contribute their expertise to completely different initiatives and ecosystems.
Dizon added, “We signify extremely expert communities that may bootstrap the launch of a sport by connecting them with devoted gamers in addition to teams that may present the providers these early-stage initiatives want like neighborhood administration, advertising and native occasions, content material creation, schooling, esports, sport testing, and extra.”
And he mentioned, “YGG is uniquely positioned as a writer as a result of we all know what the neighborhood appears to be like for in video games and we all know the place these video games need assistance at launch—we hear it instantly from the gamers. So, increasing into publishing and making the primary sport ourselves made sense.”
I requested Dizon how YGG selected the sport. He famous that earlier than he obtained into crypto and cofounded YGG, he was a sport developer for over 20 years.
“I used to be really constructing informal video games for a lot of my profession. It’s practically 5 years since we based YGG, and we’ve performed tons of of Web3 video games and invested in a lot of them,” Dizon mentioned. “Constructing our ecosystem and operating occasions just like the YGG Play Summit has stored us carefully aligned with our neighborhood’s pursuits. We perceive what the YGG neighborhood desires: taking part in enjoyable video games and having fun with the rewards collectively.”
And he added, “Based mostly on our expertise, we additionally knew that the Web3-native sport market continues to be very underserved. These are the individuals who aren’t essentially hardcore avid gamers however are in crypto for enjoyable — or what we name degens. Hardcore Web3 avid gamers are literally a really small portion of the entire Web3 person base. However the “Informal Degens” — that’s individuals buying and selling memecoins, minting NFTs, or buying and selling on exchanges — they’re a a lot bigger market. And we all know precisely learn how to goal these markets.”
Yield Guild Video games (YGG) is a world collective of avid gamers, creators, and builders turning play into alternative. Identified for pioneering the Web3 guild mannequin with the rise of the play-to-earn motion in 2020, YGG laid the inspiration for a brand new sort of digital coordination: a community of onchain teams, every organized round their very own function, and united by shared values of collaboration, development, and possession. Pre-registration is at present ongoing at https://www.lol.land/pre-register.
